In this Insivia Insight, Andy talks about how your website is the centerpiece of your marketing strategy and marketing approach. A website serves many functions:
- Content marketing – a platform to post content that provides useful resources to your audience as well as boosting SEO
- General marketing – a way for your customers or clients to interact with your brand and products/services
- Recruiting – a place to showcase your culture and attract new employees
- Landing pages – destinations for your PPC advertising
Ultimately, a well designed website will serve all of these functions, but they all serve one higher purpose: they help convert leads.
If you’re interesting in converting more leads and improving your ROI, click here to check out some information about conversion optimization.
Written by: Tony Zayas, Chief Revenue Officer
In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.