Insivia Insights

Explore essential strategies and unique challenges in valuing a new software business. Learn how accurate valuation impacts investment, growth, and strategic decisions, and why it’s crucial for founders and investors in the ever-evolving software industry.

Learn how strategic brand positioning can help your SaaS company stand out and capture customer attention. Discover techniques like Seth Godin’s positioning grid to differentiate your brand and drive success.

In today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]

Artificial intelligence packs a massive punch on a business’s way of working. With the capacity to pull insights from massive datasets, make comprehensive choices, and offer smart personalization, AI completely […]

I can already hear the YouTube mob grabbing their pitchforks and lighting their torches…

Explore the transformative role of strategic consultancy in EdTech lead generation, focusing on market analysis, effective strategies, and data-driven decision making to navigate competition and drive success.

Greater Cleveland Partnership and Insivia were honored by TECNA for their innovative work in STEM talent development. Insivia’s contributions to the Early Career Exploration program have helped engage over 4,500 students across Northeast Ohio, supporting the region’s thriving tech community.

Have you ever taken an online quiz, used a calculator on a website, or played around with an interactive map? If so, you’ve already experienced interactive website content—a type of […]

For initial impressions and long-term customers alike, the web design of a LegalTech platform is critical to growing and retaining customers. A well-constructed, intuitive, and helpful website will go a long way with clients, both present and future.

Interactive data visualizations are powerful tools for B2B marketing, offering an engaging way to present complex data and insights. By transforming raw data into visual, interactive experiences, businesses can not only capture the attention of their target audience but also provide valuable insights that guide decision-making.

Interactive testimonials provide an innovative way to present client success stories, allowing prospects to engage with real customer experiences in a dynamic and personalized way. By transforming traditional testimonials into interactive content, businesses can drive more engagement, build trust, and ultimately convert prospects into qualified leads.

An interactive knowledge base can serve as a powerful tool for educating prospects, guiding them through complex topics, and driving qualified leads. By providing an engaging, self-service content experience, an interactive knowledge base not only helps users find the information they need but also creates opportunities to capture leads through meaningful interactions.

Churn is a death knell for any business. Make sure you aren’t making any of these common reasons your customers are churning.

Every organization can benefit from installing dashboards that align with its goals. Dashboards provide your organization with an insight into the software that you use. This tool simplifies data and evokes action.

Examine experience journey mapping from for SaaS companies. We’ll discuss the definition, importance, and possible examples of the subject matter.

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

Did you know that it takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention? This proves that customer loyalty is crucial to the success of any business.

For a SaaS company to survive in this industry, it needs to rely on steady customer acquisition and healthy customer retention strategies. By now, you must have realized that the […]