Insivia Insight

What your website needs in 2025 to engage and convert

Let’s start with the challenge.

We are seeing a massive shift right now in what is needed to be successful in marketing. Many are feeling it, but most don’t know how to combat it.

Marketing in 2025

People don't want to give their info away.

Now with AI, no one needs your whitepaper, that’s for sure.

Personalization isn't optional anymore.

Data privacy laws are tightening.

AI-savvy buyers expect smarter interactions.

Gatekeeping doesn't work anymore.

Decision fatigue is real.

Trust is harder to earn.

The buyer's journey is no longer linear.

The new requirement is to provide real value beyond text.

People will give information when what they get in return is worth it.

There are so many ways to create experiences that will actually create an impression, exchange value and build confidence in your brand.

What do we need to do to TURN CONVERSION BACK ON?

Create Immediate Value with Every Interaction.

Personalize Like Never Before.

Interactive Experiences Win Attention.

Use AI to Build Smarter, Faster Funnels.

Be Transparent and Build Trust.

Gamify the Journey to Conversion.

Make It Ridiculously Easy to Take Action.

Prioritize Post-Conversion Value.

Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

Let’s face it—getting someone to convert on your website is tougher than ever.

Gone are the days when you could just throw up a form offering a whitepaper and watch the leads roll in. It’s 2025, and people have wised up. They’re no longer willing to trade their email addresses for fluff. So, what’s the secret sauce for turning conversions back on?

Let’s dive into some game-changing ideas.

First things first: people want instant value.

Nobody has time to jump through hoops for something generic. Instead of a “Download Our Free Guide” button, why not give them something they can actually use—right now? Think tools, interactive calculators, or templates that solve a real problem for them. When you provide that “aha” moment upfront, people are much more likely to engage and remember you.

Now, let’s talk about personalization.

]This isn’t just a “nice to have” anymore—it’s the standard. With AI at our fingertips, there’s no excuse for one-size-fits-all messaging. People want to feel like your website was built just for them. Dynamic content, personalized recommendations, or even a chatbot that doesn’t feel robotic can make all the difference. If you’re not personalizing, you’re basically leaving conversions on the table.

Another major win? Interactivity.

Nobody wants to scroll through another wall of text or sit through a boring form. Get creative with how you engage your audience! Quizzes, solution builders, or even gamified experiences can keep visitors hooked. Imagine a tool that helps someone discover their biggest pain points or unlocks exclusive content based on their input—way more engaging than a standard landing page, right?

But don’t stop there. Social proof is everything.

In a world where trust is hard to come by, testimonials, user-generated content, and success stories can make or break the deal. Showcase what real people are saying about you. Better yet, put those glowing reviews front and center so visitors know you’re the real deal from the moment they land on your page.

Speaking of trust, let’s not forget about transparency.

People are skeptical—can you blame them? Be upfront about pricing, how their data will be used, and what they’re getting out of the deal. When you’re transparent, you’re not just building conversions; you’re building relationships. And those relationships? They’re what drive long-term success.

Here’s another fun one: gamify the journey.

Everyone loves a good reward. Maybe visitors can “unlock” features or earn points for interacting with your site. It’s like turning the conversion process into a game. Plus, it’s just plain fun—and fun is memorable.

Of course, all of this hinges on one key thing: making it easy to convert.

If your forms are long, your checkout process is clunky, or your calls-to-action aren’t clear, you’re creating friction. And friction is the enemy of conversion. Keep it simple, streamlined, and as close to “one-click” as possible.

Finally, let’s not forget about the post-conversion experience.

Getting someone to convert is just the beginning. The real magic happens when you deliver so much value after the fact that they can’t wait to engage with you again. Onboarding emails, follow-up support, or exclusive offers keep the momentum going.

So, there you have it: conversions in 2025 are all about value, personalization, interactivity, and trust. It’s not about tricking people into giving you their info—it’s about creating an experience they actually want to be part of. And when you do that?

Conversions won’t just happen—they’ll skyrocket.

Now let’s see if we can spark some ideas for you to explore

For

Architecture Firm

Experience Type

Interactive Timeline

Goal

Traffic & Brand Building

This interactive timeline would allow someone to go through different office configurations and approaches over the last 30 years to see the pros and cons of different approaches. They could then look ahead into future years for what trends might be coming.

This would allow the architecture firm to show their expertise and knowledge in designing spaces for corporate offices.

For

Data Analytics Firm

Experience Type

Interactive template

Goal

To educate on model and get conversions

The interactive template would be a framework for data governance that CIOs could come and fill out and upon entering in a section of the template, it would provide expert guidance on what they should be doing there.

For the CIO to be able to download or save it, they must enter their contact information as a conversion.

For

HealthTech Company

Experience Type

Symptom-to-Solution Flowchart

Goal

Traffic & Thought Leadership

A guided tool where users select common healthcare challenges (e.g., appointment no-shows or EHR inefficiencies). The flowchart narrows down solutions and presents case studies of how the company’s software solved similar issues.

For

Construction Company

Experience Type

Interactive Blueprint Designer

Goal

Engagement & Qualification

Users design a basic layout for a space (e.g., a kitchen or retail shop), selecting materials and styles. The tool then provides a budget estimate, with an option to submit contact details for a detailed consultation.

For

SaaS for HR Teams

Experience Type

Team Skills Gap Analysis

Goal

Conversions & Upselling

An interactive survey where HR managers input team roles and skill levels. The tool highlights gaps and suggests training or hiring solutions. Downloading the report requires account signup.

For

Restaurant Chain

Experience Type

Menu Profitability Analyzer

Goal

Education & Traffic

Restaurant owners upload their menu items with pricing and costs. The tool analyzes profitability and suggests tweaks, such as bundling or pricing adjustments. To save the analysis, users must create an account.

For

Real Estate Developer

Experience Type

Neighborhood Explorer Map

Goal

Traffic & Brand Building

An interactive map showcasing local amenities, schools, parks, and public transit for their properties. Users can customize the map based on their preferences (e.g., commute time, nearby dining). To schedule a tour, they provide contact info.

For

EdTech Platform

Experience Type

Learning Path Creator

Goal

Conversions

Students or professionals select career goals and current skills. The tool generates a personalized learning path, including courses offered by the platform. Users must sign up to access the full roadmap.

For

Fitness Studio

Experience Type

Workout Planner

Goal

Engagement & Conversions

Users input fitness goals, available equipment, and schedule. The planner generates a customized weekly workout routine. To download or email the plan, they must join the mailing list.

For

Financial Services Firm

Experience Type

Retirement Planning Simulator

Goal

Education & Lead Generation

Visitors input age, savings, and retirement goals. The simulator calculates if they’re on track and offers actionable advice to meet their goals. The full financial projection requires a consultation signup.

For

LegalTech Firm

Experience Type

Contract Risk Assessment Tool

Goal

Conversions

Users upload a sample contract (or select clauses from a pre-built template). The tool highlights potential risks or compliance issues. To receive the full analysis or suggestions for improvement, users must provide their email.

For

Cybersecurity Firm

Experience Type

Phishing Attack Simulator

Goal

Education & Lead Generation

An interactive experience where users simulate sending a phishing email to their team or organization by choosing different email templates, subject lines, and messages. The tool then evaluates the likelihood of success based on current employee behaviors and offers suggestions to strengthen cybersecurity training.

To receive a detailed report on their organization’s vulnerability and training recommendations, users must provide their contact information.

Want to create an interactive experience?

( Or book a meeting right now )