Proven Methodology

We’ve spent two decades perfecting our system for more on-point strategies with less effort.

Proprietary Platform

We built our own collaborative, AI-enabled software to supercharge strategy.

Experienced Consulting

Our expert team can be trusted for true insight and candor to help you transform.

Growth isn’t random;
it’s intentional.

Marketing and sales require purpose and precision; otherwise, they fail.

When done right, your GTM Strategy is a playbook to win. And if you’re not planning every move with intent, you’re ceding ground to those who are.

  • 72% of buyers prefer to purchase from brands that understand their needs—yet they hate being sold to.
  • 81% of B2B and B2C customers research online before making a purchase, comparing options on their own terms.
  • Brands that know their customers deeply see a 23% increase in conversion rates compared to those that don’t.
  • Without a clear message & strategy, companies that lack brand consistency see 33% less revenue growth than those with a defined strategy.

Our framework for market dominance.

Consulting + software for deep insight and smart strategy.

Market Research & Strategy

Outsmarting competitors & captivating audiences requires deep market knowledge and a compelling vision.

  • Segment prioritization & audience insight
  • Competitor analysis & benchmarking
  • SWOT, objectives & goals development
  • Customer acquisition & pricing model planning
  • Product & business strategy

Explore Market Strategy

GTM Software

Our platform removes bias and delivers research in seconds.

Utilize AI to build personas, analyze competitors, workshop your vision and organize your offerings.

Meet Frictionless

GTM Software

Our platform accelerates brand building.

Real-time, collaborative workshops based on our two decades of methodology change how your strategy is built.

Meet Frictionless

Positioning & Brand Consulting

To lead in your market, communicate your value and why people should buy.

  • Value propositions, differentiation & moat
  • Brand & offering architecture
  • Brand feel & voice
  • Positioning & messaging
  • Value story-telling

Explore Brand Strategy

Marketing & Sales Consulting

Maximize conversions & make every interaction matter by designing a plan to engage, convince and close.

  • Customer journey design
  • Sales playbook development
  • Marketing & sales asset planning
  • Interaction & conversion strategy
  • Tactical & delivery planning

Explore Marketing Strategy

GTM Software

Our platform creates a shared resource for marketing & sales.

AI-driven customer journey building, content creation and campaign planning supercharge revenue teams.

Meet Frictionless

Get help with your strategy.

Schedule With Me Now

I'm Tony, CRO @ Insivia

Consulting + Software

Combining experts with AI-enabled tools for faster wins.

Expertise Through Consulting

Consulting provides a proven methodology with candid feedback ensures that outcomes are most effective.

  • Candor in the Process: Honest, direct insights to drive genuine progress.
  • Agility and Flexibility: Adapts to unique challenges and adjusts as market dynamics change.
  • Broad Expertise: Informed by diverse experience across industries and scenarios.
  • Tailored Guidance: Custom solutions aligned with specific goals and market positioning.
  • Objective Perspective: Offers an unbiased viewpoint that challenges assumptions.
  • Human Intuition: Leverages experienced judgment in complex, nuanced situations.

Acceleration With Software

Software delivers a more efficient, fast platform to pair with expert consulting and proven methodology.

  • Accelerated Research: Quickly gathers and synthesizes market insights and data.
  • Enhanced Collaboration: Real-time tools allow teams to contribute and align seamlessly.
  • Central Repository: Keeps all strategic assets and insights organized and accessible.
  • Data-Driven Precision: Reduces subjective bias by grounding decisions in data.
  • Consistency in Process: Provides a repeatable framework to guide each strategy.
  • Scalable for Teams: Easily supports team growth and cross-departmental input.
Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

Over the past few decades, we’ve had the opportunity to analyze and work alongside hundreds of companies, gaining a deep understanding of how businesses operate, compete, and communicate. Through this extensive experience, one truth has become clear—success isn’t just about having a great product or service; it’s about how well a company understands its market, defines its position, and consistently executes its strategy.

The companies that thrive are those that build their foundation on insight-driven strategy rather than guesswork.

Yet, across industries, we’ve seen three persistent challenges that hold businesses back: understanding their market, crafting persuasive positioning, and executing a sustained marketing and sales strategy.

Without a clear grasp of the competitive landscape and customer needs, businesses struggle to differentiate themselves.

Without a strong positioning strategy, they fail to resonate with their audience. And without a structured execution plan, even the best insights and messaging fail to drive real results.

The foundation of business success starts with market intelligence. Knowing who you are selling to and who you are competing against informs everything—from messaging and brand identity to sales strategy and product development.

Audience research and competitor analysis are the cornerstones of a winning strategy. They provide the insights necessary to craft an approach that aligns with customer pain points while positioning your business as the superior choice.

But positioning is everything. If you can’t shape demand and establish credibility, no amount of marketing spend or sales effort will compensate for a weak or unclear message.

Trust and perception define market leadership. The most successful companies don’t just sell a product or service; they tell a compelling story that creates demand and makes them the preferred choice. Positioning isn’t just about what you offer — it’s about how you influence perception and build long-term customer relationships.

Finally, consistent execution is where strategy turns into measurable results. Market research and strategic messaging must be translated into a clear, structured plan that dictates where, how, and when to deploy your positioning to maximize impact. From marketing campaigns to sales outreach, every initiative should be aligned with your market insights and competitive advantages.

The businesses that win are those that turn strategic clarity into action, ensuring that every touchpoint reinforces their authority and value.

“Insivia came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company.”

SAMANTHA MCCLINTOCK, ROUNDTABLE

What would you like to know?

Common questions about our Frictionless platform & services.

  • Why is your system and methodology unique?

    It’s been honed over two decades and with over a hundred companies.

    Insivia’s methodology is influenced by other proven business strategy models, but expanded with detailed and progressive exercises that remove gaps that exist in those methodologies.

    Our approach has been to build smaller exercises that progress and compound upon each other to develop an outcomes. Other programs often tell you what gaps need filled, but provide no structured way to fill the gap.

    This approach breaks strategy outcomes into structured, logical steps that remove bias and increase the quality of the insights developed.

  • Is this a software solution or services?

    It’s both.

    We’ve spent over two decades providing in-depth consulting services to help companies solve problems and develop strategies to take advantage of opportunities.

    We’ve developed a platform, Frictionless, that translates our unique methodologies into a powerful tool that can improve and speed up the process as well as provide a central location to align teams behind their strategy.

  • Is the Frictionless included with your consulting and Fractional CSO?

    Yes.

    Frictionless is a pillar of a successful strategy and team.

    Clients that work with us through consulting services or a Fractional CSO engagement get free access to our Frictionless platform. If your engagement ends, we’ll provide Frictionless for a period of time at no cost.

Ask us directly.

Schedule With Me Now

I'm Tony, CRO @ Insivia

Strategy Shows & Insights

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