Social Media Marketing Statistics

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Social media has become an integral part of modern marketing, shaping consumer behavior, brand engagement, and advertising strategies. With over 5.22 billion users worldwide as of October 2024—representing 63.8% of the global population—businesses cannot afford to overlook the power of social platforms. The average user spends over two hours daily on social media, making it a prime space for brands to connect with their audiences, drive engagement, and influence purchasing decisions.

From influencer marketing and short-form videos to AI-driven personalization and live shopping events, social media trends continue to evolve, presenting new opportunities for marketers. Platforms like Facebook, Instagram, and LinkedIn remain dominant, with marketers leveraging these channels for increased exposure, customer engagement, and product promotion. The growing reliance on social media for product research, coupled with consumer expectations for fast brand responses, underscores the importance of a well-crafted strategy.

In this article, we explore the latest statistics on social media marketing, shedding light on its impact on brand loyalty, advertising growth, and consumer purchasing behavior. These insights provide valuable data for businesses looking to refine their marketing efforts and maximize their return on investment in an ever-changing digital landscape.

  1. Global Social Media Usage: As of October 2024, 63.8% of the world’s population uses social media, with an average daily usage of 2 hours and 19 minutes. smartinsights.com
  2. Leading Platforms for Marketers: In 2024, approximately 86% of marketers worldwide utilized Facebook for marketing purposes, followed by Instagram (79%) and LinkedIn (65%). statista.com
  3. Benefits of Social Media Marketing: Over four in five marketers globally cited increased exposure as a leading benefit of social media marketing in 2024. statista.com
  4. Consumer Recommendations: 71% of consumers are likely to recommend a brand if they had a positive social media experience with it. sprinklr.com
  5. Influence on Purchasing Decisions: 75% of internet users access social media to research product offerings by brands. sprinklr.com
  6. Social Media Advertising Growth: The global social media advertising market is expected to grow from $228 billion in 2024 to about $256.5 billion in 2025. synup.com
  7. User-Generated Content (UGC) Impact: 60% of consumers believe UGC is the most authentic and influential form of content when making purchasing decisions. elpais.com
  8. AI Integration in Marketing: The integration of AI in marketing is enhancing personalization, scalability, and data management, leading trends in digital marketing for 2025. elpais.com
  9. Live Shopping Success on TikTok: Beauty brand P Louise achieved $2 million in sales within 12 hours during a live shopping event on TikTok Live. thetimes.co.uk
  10. Influencer Marketing Adoption: Globally, 86% of brands planned to use influencer marketing in 2024. en.wikipedia.org
  11. Social Media as a Product Discovery Platform: Social media is the most preferred product discovery platform for consumers aged 18 to 44. hubspot.com
  12. Content Repurposing by Marketers: 48% of social media marketers share similar or repurposed content across platforms with minor modifications or adaptations. hubspot.com
  13. Short-Form Video Effectiveness: 93% of marketers acknowledge that short-form videos are effective in attracting more customers. hubspot.com
  14. Social Media Engagement: 90% of social media marketers say building an active online community is crucial to a successful social media strategy. hubspot.com
  15. Consumer Expectations for Brand Responses: 40% of consumers want a response from brands within an hour on social media, while 79% expect a response within 24 hours. sprinklr.com
  16. Influence of Positive Social Media Experiences: 62% of millennials are more likely to become loyal customers of brands that engage them on social networking platforms. sprinklr.com
  17. Impact of Social Media on Brand Perception: In a 2022 survey, 73% of U.S. participants indicated positive brand perception linked to social media promotions. sprinklr.com
  18. Time Spent on Social Media: As of October 2024, the average daily time spent using social media is 2 hours and 20 minutes. smartinsights.com
  19. Social Media User Base: There were 5.22 billion social media users around the world at the start of October 2024, equating to 63.8% of the total global population. datareportal.com
  20. Social Media’s Role in Product Research: About 75% of internet users access social media to research product offerings by brands. sprinklr.com
  21. Influence of Social Media on Purchasing Decisions: According to a joint study by PYMNTS-AWS, of the 77 million customers who use Facebook to explore products and read reviews, 24% go on to buy something as a result of their research. sprinklr.com
  22. Impact of Positive Social Media Experiences: 71% of consumers are likely to recommend a brand if they had a positive social media experience with it. sprinklr.com
  23. Consumer Spending Linked to Social Media Engagement: Customers spend 20–40% more on brands that respond to customer service requests on social media. sprinklr.com
  24. Social Media’s Influence on Brand Loyalty: 62% of millennials are more likely to become loyal customers of brands that engage them on social networking platforms. sprinklr.com
  25. Consumer Expectations for Brand Responses on Social Media: 40% of consumers want a response from brands within an hour while 79% expect a response within 24 hours. sprinklr.com
  26. Global Social Media Users: As of October 2024, there are 5.22 billion social media users worldwide, accounting for 63.8% of the global population. datareportal.com
  27. Average Daily Social Media Usage: Users spend an average of 2 hours and 19 minutes per day on social media platforms. smartinsights.com
  28. Facebook’s Marketing Reach: In 2024, approximately 86% of marketers worldwide utilized Facebook for marketing purposes. statista.com
  29. Instagram’s Marketing Adoption: Around 79% of marketers incorporated Instagram into their marketing strategies in 2024. statista.com
  30. LinkedIn’s Marketing Usage: In 2024, 65% of marketers used LinkedIn for marketing purposes. statista.com
  31. Increased Exposure as a Benefit: Over four in five marketers globally cited increased exposure as a leading benefit of social media marketing in 2024. statista.com
  32. Social Media for Product Research: Approximately 75% of internet users access social media to research product offerings by brands. sprinklr.com
  33. Influencer Marketing Adoption: Globally, 86% of brands planned to use influencer marketing in 2024. en.wikipedia.org
  34. User-Generated Content (UGC) Impact: 60% of consumers believe UGC is the most authentic and influential form of content when making purchasing decisions. elpais.com
  35. AI Integration in Marketing: The integration of AI in marketing is enhancing personalization, scalability, and data management, leading trends in digital marketing for 2025. elpais.com
  36. Live Shopping Success on TikTok: Beauty brand P Louise achieved $2 million in sales within 12 hours during a live shopping event on TikTok Live. thetimes.co.uk
  37. Social Media Advertising Market Growth: The global social media advertising market is expected to grow from $228 billion in 2024 to about $256.5 billion in 2025. synup.com
  38. Consumer Recommendations: 71% of consumers are likely to recommend a brand if they had a positive social media experience with it. sprinklr.com
  39. Influence on Purchasing Decisions: According to a joint study by PYMNTS-AWS, of the 77 million customers who use Facebook to explore products and read reviews, 24% go on to buy something as a result of their research. sprinklr.com
  40. Short-Form Video Effectiveness: 93% of marketers acknowledge that short-form videos are effective in attracting more customers. hubspot.com
  41. Content Repurposing by Marketers: 48% of social media marketers share similar or repurposed content across platforms with minor modifications or adaptations. hubspot.com
  42. Social Media Engagement: 90% of social media marketers say building an active online community is crucial to a successful social media strategy. hubspot.com
  43. Consumer Expectations for Brand Responses: 40% of consumers want a response from brands within an hour on social media, while 79% expect a response within 24 hours. sprinklr.com
  44. Influence of Positive Social Media Experiences: 62% of millennials are more likely to become loyal customers of brands that engage them on social networking platforms. sprinklr.com
  45. Impact of Social Media on Brand Perception: In a 2022 survey, 73% of U.S. participants indicated positive brand perception linked to social media promotions. sprinklr.com
  46. Time Spent on Social Media: As of October 2024, the average daily time spent using social media is 2 hours and 20 minutes. smartinsights.com
  47. Social Media User Base: There were 5.22 billion social media users around the world at the start of October 2024, equating to 63.8% of the total global population. datareportal.com
  48. Social Media’s Role in Product Research: About 75% of internet users access social media to research product offerings by brands. sprinklr.com
  49. Influence of Social Media on Purchasing Decisions: According to a joint study by PYMNTS-AWS, of the 77 million customers who use Facebook to explore products and read reviews, 24% go on to buy something as a result of their research. sprinklr.com
  50. Impact of Positive Social Media Experiences: 71% of consumers are likely to recommend a brand if they had a positive social media experience with it. sprinklr.com

The latest social media marketing statistics highlight the undeniable influence of digital platforms in shaping consumer interactions, brand trust, and business growth. As social media continues to evolve, marketers must stay ahead by leveraging emerging trends such as AI integration, user-generated content, and influencer marketing. With consumers increasingly relying on social media for product research, engagement, and recommendations, businesses that prioritize authentic, responsive, and data-driven strategies will see the greatest success.

At Insivia, we understand the power of social media in driving meaningful connections and business growth. Whether through strategic content creation, performance-driven advertising, or innovative engagement tactics, we help brands harness the full potential of social media marketing. Stay ahead of the competition by embracing these trends and refining your digital strategy for the future.

Tony Zayas, Author

Written by: Tony Zayas, Chief Revenue Officer

In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.