The median cost for a SaaS company to acquire a dollar of new customer revenue is $1.18

For Entrepreneurs.com
Growth StrategyMarket Research🕑 Reading Time: 0 Minutes

The median result is notably higher than compared to previous surveys, where the $1.07 and $0.92 were reported in the 2014 and 2013, respectively. Respondents (excluding the smallest companies) spent a median of $1.18 to acquire each dollar of new ACV from a new customer. The result drops to $1.06 if we include companies with <$2.5MM in revenues.

Developing Market Research Personas in Edtech
EdTech Market Research

Introduction: Why Market Research Personas Matter in EdTech The EdTech industry is a dynamic and multifaceted landscape, teeming with opportunities to revolutionize education through technology. To navigate this complexity, understanding […]

🕑 Reading Time: 24 Minutes