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Meet SaleslionThe results of our analysis show that top-quartile-growth performers have much lower net-revenue churn than mean performers. The analysis also shows that net-revenue churn improves with larger average contract value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts (Exhibit 1). In particular, between the SMB and the SMBs-and-enterprises customer types, top-quartile performers not only have net-revenue churn that is 14 to 23 percentage points less than mean performers but also have net-revenue churn that is negative in an absolute sense. Negative net-revenue churn means that these top-quartile performers would continue to grow even if they did not acquire any new customers (their ACV expansion in existing accounts is greater than any revenue churn from existing customers).
Learn practical strategies for aligning digital marketing and sales teams to boost collaboration, elevate customer experiences, and achieve revenue growth.
Explore strategies to differentiate your brand positioning, build emotional connections, and craft a compelling market position that drives long-term success and customer loyalty.
Discover how business consultants drive scalable growth by offering strategic insights, optimizing operations, and enhancing market adaptability. Learn how they propel businesses toward lasting success.
Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.
Explore essential strategies and unique challenges in valuing a new software business. Learn how accurate valuation impacts investment, growth, and strategic decisions, and why it’s crucial for founders and investors in the ever-evolving software industry.