Dual-Motion Strategy: Not Just a Business Buzzword You ever been at a buffet… where you’re loading up your plate, and the dude next to you is just piling on shrimp? […]
Of course, any good marketing plan will include how it will be measured. Here are the key metrics that you should look to when gauging the marketing success of your SaaS.
MQL velocity
MQL velocity has been called “the most important metric in SaaS.” This is because though sales and pipeline forecasts are useful, they are lagging indicators hinging on both correct opportunity probability assignments and close dates. However, by looking at MQL velocity compared to lead commits, you can see forward-looking insights beyond a traditional pipeline report.
Dual-Motion Strategy: Not Just a Business Buzzword You ever been at a buffet… where you’re loading up your plate, and the dude next to you is just piling on shrimp? […]
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Navigating the buyer journey is like charting a course through an intricate landscape. For businesses focused on enhancing their marketing and sales strategies, understanding this journey is essential; it’s the […]