Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesSoftware to create, hone and evolve your growth strategy collaboratively with your team.
Meet FrictionlessA specialized marketing program to drive audiences to action with hyper-targeted, conversion-centric experiences.
Explore MagneticPowerful tools and intelligent strategy to ensure sales teams are at the apex of their game.
Meet SaleslionOf course, any good marketing plan will include how it will be measured. Here are the key metrics that you should look to when gauging the marketing success of your SaaS.
MQL velocity
MQL velocity has been called “the most important metric in SaaS.” This is because though sales and pipeline forecasts are useful, they are lagging indicators hinging on both correct opportunity probability assignments and close dates. However, by looking at MQL velocity compared to lead commits, you can see forward-looking insights beyond a traditional pipeline report.
Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesDiscover EdTech lead generation strategies for attracting, converting, and nurturing leads, while aligning sales and marketing to boost customer retention and advocacy.
🕑 Reading Time: 22 MinutesDiscover how AI is revolutionizing sales, enhancing customer engagement, streamlining processes, and empowering sales teams to achieve unprecedented efficiency and growth.
🕑 Reading Time: 22 MinutesExplore how AI is revolutionizing sales by automating routine tasks, enhancing productivity, and empowering SDRs and BDRs to build stronger customer relationships.
🕑 Reading Time: 18 MinutesDiscover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.
🕑 Reading Time: 20 MinutesDiscover the key differences between Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) in B2B SaaS sales. Learn how defining these roles can streamline your sales team, improve efficiency, and drive business growth.
🕑 Reading Time: 24 Minutes