Dual-Motion Strategy: Not Just a Business Buzzword You ever been at a buffet… where you’re loading up your plate, and the dude next to you is just piling on shrimp? […]
So, growth is essential to value creation. But is it more important than other factors, such as cost control and operating excellence? We analyzed the relationship of cost structure to growth and found little or no correlation. In every major cost categorycost of goods sold, R&D, marketing and sales, and overheadthere is little or no correlation between the level of expense or investment and growth rate. Fast-growing companies can spend a lot or a little on these categories; it doesn’t seem to matter.