Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015

For Entrepreneurs.com
Growth Strategy🕑 Reading Time: 0 Minutes

By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.

What Is A Fractional CMO
B2B SaaS Growth Strategy Startups

Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.

🕑 Reading Time: 20 Minutes