Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

For Entrepreneurs.com
Growth Strategy🕑 Reading Time: 0 Minutes

The top SAAS companies have a LTV to CAC (the Cost to Acquire a typical Customer) ratio that is higher than 3

What Is A Fractional CMO

Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.

Valuing a New Software Business: A Comprehensive Guide

Explore essential strategies and unique challenges in valuing a new software business. Learn how accurate valuation impacts investment, growth, and strategic decisions, and why it’s crucial for founders and investors in the ever-evolving software industry.