Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesSoftware to create, hone and evolve your growth strategy collaboratively with your team.
Meet FrictionlessA specialized marketing program to drive audiences to action with hyper-targeted, conversion-centric experiences.
Explore MagneticPowerful tools and intelligent strategy to ensure sales teams are at the apex of their game.
Meet SaleslionAccording to estimates from recent surveys, roughly 40 percent of software used by businesses is SaaS. This is expected to continue to increase as more organizations shift towards cloud computing and the development of more efficient software applications. SaaS has quickly become the preferred solution for many due to its low startup cost, fast implementation time, and scalability as companies grow. In addition, with pay-as-you-go pricing models and low administrative costs associated with running a subscription-based delivery model, SaaS offers distinct advantages over traditional license agreements.
SaaS growth rates are astonishing; just between 2015 and 2017, the number of SaaS apps averagely used by organizations doubled up from 8 to 16. This upward trend will continue as 73% of businesses have said all of their apps will be SaaS by 2020.
It is highly unlikely that all software will become as-a-service. One of the reasons for this is that every company has different needs, and as-a-service solutions may not fit their requirements. Furthermore, as-a-service solutions can be costly for companies with limited budget, or those who need only a few features from a particular product. Finally, having full control over the software also presents some advantages to companies which many value more than the benefits of an as-a-service solution.
Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesExplore how inorganic growth strategies, like mergers, acquisitions, and strategic partnerships, can rapidly accelerate your business expansion. Discover the benefits of leveraging external investments to gain a competitive edge, expand market presence, and optimize resources for sustained success.
🕑 Reading Time: 21 MinutesDiscover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.
🕑 Reading Time: 20 MinutesDiscover the key differences between Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) in B2B SaaS sales. Learn how defining these roles can streamline your sales team, improve efficiency, and drive business growth.
🕑 Reading Time: 24 MinutesExplore essential strategies and unique challenges in valuing a new software business. Learn how accurate valuation impacts investment, growth, and strategic decisions, and why it’s crucial for founders and investors in the ever-evolving software industry.
🕑 Reading Time: 23 MinutesLearn how strategic brand positioning can help your SaaS company stand out and capture customer attention. Discover techniques like Seth Godin’s positioning grid to differentiate your brand and drive success.
🕑 Reading Time: 19 Minutes