54% treat upselling and add-on sales as high priority

Totango
Growth StrategyMarket ResearchSales🕑 Reading Time: 0 Minutes

Increased retention and upsell leads to faster growth Companies that are doing a good job of controlling churn and driving new revenue from existing customers are on the whole growing substantially faster than their peers. Companies still place priority on new customer acquisition Despite a shift in the metrics companies are tracking, priority and funding for customer renewals and upsell has not increased. This suggests that despite best intentions to focus on monetizing existing customers, day-to-day business realities make it di?cult for companies to shift priority and funding. SaaS metrics shifting focus toward existing customers This year more companies than ever are looking at metrics on existing customers such as customer lifetime value, revenue per user, product adoption, and customer health.

AI Sales Tools & Uses
Artificial Intelligence Sales

Discover how AI is revolutionizing sales, enhancing customer engagement, streamlining processes, and empowering sales teams to achieve unprecedented efficiency and growth.

🕑 Reading Time: 22 Minutes
What Is A Fractional CMO
B2B SaaS Growth Strategy Startups

Discover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.

🕑 Reading Time: 20 Minutes
What Is The Difference Between SDRs and BDRs in B2B SaaS
B2B SaaS Sales

Discover the key differences between Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) in B2B SaaS sales. Learn how defining these roles can streamline your sales team, improve efficiency, and drive business growth.

🕑 Reading Time: 24 Minutes