Programmatic Advertising Statistics

Programmatic advertising continues to dominate the digital marketing landscape, with global programmatic ad spending projected to reach $779 billion by 2028. In 2024, 88.2% of all display ads in the U.S. are expected to be purchased programmatically, underscoring the increasing reliance on automated, data-driven ad buying. With programmatic digital video ad spending forecasted to grow by 20.9% year-over-year, the shift towards AI-powered, real-time ad optimization is revolutionizing the industry.

Marketers are increasingly investing in Connected TV (CTV), digital out-of-home (DOOH), and retail media networks, expanding programmatic advertising beyond traditional digital channels. 61% of ad buyers planned to invest in retail media networks, while CTV ad spending grew by 25% year-over-year in 2023, reflecting a broader shift in consumer engagement. AI and advanced data analytics are playing a crucial role, with 83% of senior brand marketers using AI for ad targeting, improving precision and efficiency.

This article delves into key programmatic advertising statistics, exploring its rapid growth, AI integration, privacy concerns, and the expansion into new channels. As the digital ecosystem evolves, programmatic advertising remains a powerful tool for brands to reach highly targeted audiences with real-time optimization.

1. Global Programmatic Ad Spend: Programmatically sold advertising is expected to reach $779 billion globally by 2028. bannerflow.com
2. Programmatic Display Ad Share in the U.S.: In 2024, 88.2% of display ads in the United States are projected to be purchased programmatically. scaleo.io
3. Programmatic Digital Display Ad Growth: U.S. programmatic digital display ad spend is expected to increase by 15.9% year-over-year in 2024, growing three times faster than non-programmatic digital display ad spend. emarketer.com
4. Programmatic’s Share of U.S. Display Ad Market: Programmatic’s share of the U.S. display ad market continues to inch upward, despite ongoing disruption from privacy changes. emarketer.com
5. Programmatic Advertising in the U.S.: In 2024, the United States is the largest programmatic advertising market worldwide, with spending estimated at $264.66 billion. statista.com
6. Programmatic Ad Spend Efficiency: The ANA’s latest benchmark study analyzed 38.5 billion impressions from 21 advertisers, comprising more than $235 million in ad spending, highlighting efficiency gains in programmatic advertising. marketingdive.com
7. AI Integration in Advertising: The advertising industry is undergoing a major transformation driven by advanced data analytics and AI technology, with firms focusing on integrating new technological tools. wsj.com
8. Connected TV (CTV) Ad Spend: In the past financial year, video advertising grew by 18.6% to $4.1 billion, with connected TV comprising 55% of this expenditure. theaustralian.com.au
9. Retail Media Networks Growth: Walmart’s ad business, Walmart Connect, has grown 30% in the past year, contributing significantly to its profits, reflecting the rise of retail media networks. ft.com
10. Trade Desk Revenue Forecast: The Trade Desk forecasts third-quarter revenue of at least $618 million, higher than analysts’ average estimate of $604.2 million, indicating strong demand for its automated ad-buying technologies. reuters.com
11. Programmatic Ad Spend in China: Chinese media holds the highest share of digital advertising revenue globally, with 82% of all advertising conducted online. theaustralian.com.au
12. Programmatic Audio Advertising: Programmatic advertising continues to provide significant revenue for platforms like SoundCloud, Google, and Pandora, with Spotify expanding its programmatic advertising capabilities, reporting a 94% increase in income. scaleo.io
13. Digital Out-of-Home (DOOH) Ad Spend: Global digital out-of-home ad spend is projected to increase by 57% over 2023-2028. publift.com
14. Programmatic Advertising Efficiency: Programmatic advertising offers real-time performance data, allowing for flexibility and adjustment based on performance, making it more efficient and precise compared to traditional display marketing. bannerflow.com
15. AI-Driven Optimization: In 2024, AI-powered algorithms are expected to become more sophisticated, allowing advertisers to optimize campaigns based on highly detailed insights and predictive analytics. bannerflow.com
16. Contextual Targeting: With advancements in natural language processing and semantic analysis, advertisers can deliver more relevant and personalized ad experiences without compromising user privacy through contextual targeting. bannerflow.com
17. Cross-Device Attribution: Cross-device attribution is becoming increasingly important, allowing advertisers to understand the customer journey across multiple devices and touchpoints. bannerflow.com
18. Privacy-Focused Advertising: As privacy regulations continue to evolve, there is a significant shift towards privacy-focused advertising strategies, emphasizing user consent and data protection. bannerflow.com
19. Supply Path Optimization (SPO): SPO is gaining traction as advertisers seek to streamline their programmatic supply chains, ensuring transparency and efficiency in ad buying. scaleo.io
20. Retail Media Networks Investment: 61% of ad buyers planned to invest in retail media networks in 2023, reflecting the growing importance of retail media in programmatic advertising. publift.com
21. Programmatic Video Advertising: Video ads are becoming shorter and more interactive, with a focus on shoppable formats that allow consumers to make purchases directly from the ad. scaleo.io
22. Advanced Measurement and Attribution: There is an increasing focus on advanced measurement and attribution models to accurately assess the effectiveness of programmatic campaigns. scaleo.io
23. Programmatic Advertising in Emerging Channels: Programmatic advertising is expanding into emerging channels such as connected TV, digital out-of-home, and in-game advertising, broadening its reach. scaleo.io
24. Programmatic Ad Fraud Concerns: Ad fraud losses are projected to reach $81 billion by 2024, highlighting the need for robust fraud prevention measures in programmatic advertising. scaleo.io
25. Programmatic Digital Display Ad Spending Growth: In 2024, programmatic digital display ad spending in the U.S. is forecasted to grow by 15.9% year-over-year, indicating a robust expansion in the adoption of automated ad buying.
26. emarketer.com
27. Programmatic Digital Display Ad Spend in the U.S.: Programmatic digital display ad spending in the U.S. is forecasted to grow by 15.9% year-over-year in 2024. emarketer.com
28. Programmatic Digital Video Ad Spend in the U.S.: Programmatic digital video ad spending is expected to increase by 20.9% year-over-year in 2024. emarketer.com
29. Global Programmatic Ad Spend Projection: Programmatically sold advertising is anticipated to reach $779 billion globally by 2028. bannerflow.com
30. Programmatic Display Ad Share in the U.S.: In 2024, 88.2% of display ads in the United States are projected to be purchased programmatically. scaleo.io
31. Programmatic Advertising’s Share of Total Digital Display Ad Spend: Programmatic advertising is expected to account for 91% of total digital display ad spend in 2023. publift.com
32. Connected TV (CTV) Ad Spend in the U.S.: CTV ad spend in the U.S. increased by 25% year-over-year in 2023. publift.com
33. Retail Media Network Investment: 61% of ad buyers planned to invest in retail media networks in 2023. publift.com
34. Digital Out-of-Home (DOOH) Ad Spend Growth: Global DOOH ad spend is projected to increase by 57% over the period from 2023 to 2028. publift.com
35. AI Adoption in Programmatic Advertising: 83% of senior brand marketers use artificial intelligence (AI) to target digital ads. bannerflow.com
36. Audio Content Consumption Forecast: In 2024, the world’s audio content consumers are expected to exceed 1.7 billion, including 270 million audiobook listeners and a significant number of music streaming users. adtelligent.com
37. Programmatic Advertising Market Growth: The programmatic advertising market is predicted to reach $28.12 billion by 2028, with a compound annual growth rate (CAGR) of 22.6%. novatiq.com
38. Programmatic Digital Video Ad Spending Growth: Programmatic digital video ad spending is forecasted to grow by 20.9% year-over-year in 2024. basis.com
39. Retail Media Market Projection: The retail media market is forecasted to reach $130 billion in four years, with major retailers like Walmart expanding their advertising platforms. ft.com
40. Internet Advertising Growth in Australia: In the past financial year, advertisers in Australia spent $15.6 billion on internet advertising, showing a 9.7% increase. theaustralian.com.au
41. AI and Data Analytics in Advertising: The advertising industry is undergoing a major transformation driven by advanced data analytics and AI technology, with firms focusing on integrating new technological tools. wsj.com
42. PayPal’s Entry into Advertising: PayPal is launching PayPal Ads, an advertising platform enabling marketers to leverage data from billions of transactions across its services, including Venmo and Honey. businessinsider.com
43. Trade Desk’s Revenue Forecast: The Trade Desk forecasts third-quarter revenue of at least $618 million, higher than analysts’ average estimate of $604.2 million, indicating strong demand for its automated ad-buying technologies. reuters.com
44. Programmatic Ad Spend in China: Chinese media holds the highest share of digital advertising revenue globally, with 82% of all advertising conducted online. theaustralian.com.au
45. Header Bidding Adoption: Header bidding has become a prevalent programmatic advertising strategy, allowing publishers to offer their ad inventory to multiple ad exchanges simultaneously, increasing competition and revenue. en.wikipedia.org
46. Programmatic Audio Advertising Growth: Programmatic advertising continues to provide significant revenue for platforms like SoundCloud, Google, and Pandora, with Spotify expanding its programmatic advertising capabilities, reporting a 94% increase in income. scaleo.io
47. Programmatic Advertising in Emerging Channels: Programmatic advertising is expanding into emerging channels such as connected TV, digital out-of-home, and in-game advertising, broadening its reach. scaleo.io
48. Programmatic Ad Fraud Concerns: Ad fraud losses are projected to reach $81 billion by 2024, highlighting the need for robust fraud prevention measures in programmatic advertising. scaleo.io
49. Wearable Devices and Programmatic Advertising: The rise of wearable devices, such as smartwatches and fitness trackers, is creating new opportunities for programmatic advertising, allowing brands to deliver hyper-personalized and context-aware ads based on real-time user data. scaleo.io
50. 5G’s Impact on Programmatic Advertising: The arrival of 5G internet is expected to significantly boost programmatic advertising, with 100 times the bandwidth of 4G, enabling faster processing and more channels for display advertising.

Programmatic advertising is set to remain the driving force behind digital ad spend, with its share of total U.S. display ad spending continuing to rise despite privacy challenges and regulatory shifts. The growing adoption of AI-driven targeting, contextual advertising, and cross-device attribution is enabling brands to refine their advertising strategies and enhance ROI.

However, with ad fraud losses projected to reach $81 billion by 2024, advertisers must prioritize fraud prevention, supply path optimization (SPO), and transparent ad placements. As 5G technology expands and wearable devices become more prevalent, the programmatic advertising space will continue evolving, offering hyper-personalized, real-time advertising opportunities. Brands that embrace automation, data analytics, and emerging channels will be well-positioned to thrive in the ever-changing digital landscape.

Written by: Tony Zayas, Chief Revenue Officer

In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.