Pay-Per-Click (PPC) Advertising Statistics

Reading Time: 6 MinutesMarketingPPC & Advertising
Try our AI-Enabled Article Writer

Utilize the most powerful, persona-informed AI content writer to generate quality articles.

Write Articles

Pay-Per-Click (PPC) advertising remains one of the most effective digital marketing strategies, with global search advertising spend projected to reach $190.5 billion in 2024. Businesses invest heavily in PPC to drive traffic, generate leads, and increase conversions, with small to mid-sized companies typically spending between $100 to $10,000 per month on PPC campaigns. Despite its cost, PPC delivers strong returns, with businesses earning an average of $2 for every $1 spent on paid ads.

Consumer behavior supports PPC’s continued growth—63% of users prefer clicking on Google Ads over other types of paid ads, and 65% of people click on ads when making purchases. Mobile PPC is especially significant, accounting for 52% of PPC clicks, with 70% of all search ad impressions occurring on mobile devices. However, many businesses fail to optimize their PPC campaigns, as 72% haven’t reviewed their ads in over a month, potentially leading to wasted ad spend and underperformance.

This article explores the latest PPC advertising statistics, providing insights into conversion rates, cost-per-click trends, and the effectiveness of retargeting, mobile PPC, and social media ads. Businesses looking to maximize their digital marketing ROI must continuously optimize and refine their PPC strategies to stay competitive.

  1. Global Search Advertising Spend: Companies are projected to spend $190.5 billion on search advertising globally in 2024. webfx.com
  2. Average PPC Campaign Cost: Small to mid-sized companies typically invest between $100 to $10,000 per month in PPC campaigns. webfx.com
  3. PPC Service Fees: Businesses generally pay between $501 to $3,000 per month for PPC services from agencies. webfx.com
  4. PPC ROI: On average, businesses earn $2 for every $1 spent on PPC advertising. webfx.com
  5. Neglected Campaigns: 72% of companies haven’t reviewed their ad campaigns in over a month. webfx.com
  6. Google Ads Conversion Rate: The average conversion rate for Google Ads is 1.91%. seo.com
  7. Google Ads Search Network Conversion Rate: Google Ads sees a 4.40% conversion rate on the search network. seo.com
  8. Google Ads Display Network Conversion Rate: The conversion rate on Google’s display network is 0.57%. seo.com
  9. Consumer Preference for Google Ads: 63% of consumers prefer to click on Google Ads compared to other types of paid ads. seo.com
  10. Social Media Ads CTR: In 2022, the average click-through rate (CTR) for social media ads was 1.21%. seo.com
  11. Retargeting Ads Conversion Rate: Retargeting ads through Google Ads yield an average conversion rate of around 0.7%. seo.com
  12. Mobile PPC Clicks: 52% of PPC clicks come from mobile devices. growthscribe.com
  13. Mobile Search Ad Impressions: In the U.S., 70% of search ad impressions occur on mobile devices. growthscribe.com
  14. Smartphone Shopping Usage: 70% of smartphone owners use their devices for shopping. growthscribe.com
  15. Mobile Users Clicking PPC Ads: An estimated 60% of mobile users click on a PPC ad at least once per week. growthscribe.com
  16. Google Ads CTR: The average click-through rate for Google Ads is between 4% and 6%. thesocialshepherd.com
  17. Consumer Interaction with Ads: 65% of people click on ads when making purchases. thesocialshepherd.com
  18. Average CPC Across Industries: The average cost per click (CPC) across all industries was approximately $4.22 in 2023. wecantrack.com
  19. High CPC Industries: Industries with the highest CPC include legal services and insurance. wecantrack.com
  20. PPC Adoption Among SMBs: 65% of small to mid-sized businesses run PPC campaigns. blog.hubspot.com
  21. Paid Search Strategy in Small Businesses: 45% of small businesses have a paid search strategy in place, and 55% of them use PPC advertising. blog.hubspot.com
  22. Banner Ads CTR Decline: Click-through rates for banner ads have decreased over time, currently averaging closer to 0.2% or 0.3%. en.wikipedia.org
  23. Customer Purchase Likelihood After Clicking Ads: Customers are 50% more likely to purchase something after clicking a paid ad. en.wikipedia.org
  24. Annual PPC Spend by SMEs: Small and medium-sized enterprises spend between $108,000 to $120,000 annually on PPC ads. en.wikipedia.org
  25. Unawareness of Paid Ads: 57.5% of users don’t recognize paid ads when they see them. en.wikipedia.org
  26. Global Search Advertising Spend: Companies are projected to spend $190.5 billion on search advertising globally in 2024. webfx.com
  27. Average PPC Campaign Cost: Small to mid-sized companies typically invest between $100 to $10,000 per month in PPC campaigns. webfx.com
  28. PPC Service Fees: Businesses generally pay between $501 to $3,000 per month for PPC services from agencies. webfx.com
  29. PPC ROI: On average, businesses earn $2 for every $1 spent on PPC advertising. webfx.com
  30. Neglected Campaigns: 72% of companies haven’t reviewed their ad campaigns in over a month. webfx.com
  31. Google Ads Conversion Rate: The average conversion rate for Google Ads is 1.91%. webfx.com
  32. Google Ads Search Network Conversion Rate: Google Ads sees a 4.40% conversion rate on the search network. webfx.com
  33. Google Ads Display Network Conversion Rate: The conversion rate on Google’s display network is 0.57%. webfx.com
  34. Consumer Preference for Google Ads: 63% of consumers prefer to click on Google Ads compared to other types of paid ads. webfx.com
  35. Social Media Ads CTR: In 2022, the average click-through rate (CTR) for social media ads was 1.21%. webfx.com
  36. Retargeting Ads Conversion Rate: Retargeting ads through Google Ads yield an average conversion rate of around 0.7%. webfx.com
  37. Mobile PPC Clicks: 52% of PPC clicks come from mobile devices. growthscribe.com
  38. Mobile Search Ad Impressions: In the U.S., 70% of search ad impressions occur on mobile devices. growthscribe.com
  39. Smartphone Shopping Usage: 70% of smartphone owners use their devices for shopping. growthscribe.com
  40. Mobile Users Clicking PPC Ads: An estimated 60% of mobile users click on a PPC ad at least once per week. growthscribe.com
  41. Google Ads CTR: The average click-through rate for Google Ads is between 4% and 6%. inbeat.co
  42. Consumer Interaction with Ads: 65% of people click on ads when making purchases. inbeat.co
  43. Average CPC Across Industries: The average cost per click (CPC) across all industries was approximately $4.22 in 2023. growthscribe.com
  44. High CPC Industries: Industries with the highest CPC include legal services and insurance. growthscribe.com
  45. PPC Adoption Among SMBs: 65% of small to mid-sized businesses run PPC campaigns. webfx.com
  46. Paid Search Strategy in Small Businesses: 45% of small businesses have a paid search strategy in place, and 55% of them use PPC advertising. webfx.com
  47. Banner Ads CTR Decline: Click-through rates for banner ads have decreased over time, currently averaging closer to 0.2% or 0.3%. webfx.com
  48. Customer Purchase Likelihood After Clicking Ads: Customers are 50% more likely to purchase something after clicking a paid ad. webfx.com
  49. Annual PPC Spend by SMEs: Small and medium-sized enterprises spend between $108,000 to $120,000 annually on PPC ads. webfx.com
  50. Unawareness of Paid Ads: 57.5% of users don’t recognize paid ads when they see them. webfx.com

PPC advertising is a powerful tool for businesses aiming to capture high-intent search traffic and convert leads into customers. With Google Ads boasting an average conversion rate of 1.91% across industries, brands must ensure their campaigns are well-optimized to maximize returns. Mobile PPC continues to rise in importance, as 60% of mobile users click on a PPC ad at least once per week, reinforcing the need for mobile-friendly landing pages and ad creatives.

While PPC delivers strong ROI, businesses must actively manage their campaigns—72% of companies neglect regular reviews, which can lead to inefficiencies and wasted budgets. By leveraging A/B testing, retargeting, and precise keyword targeting, businesses can improve conversion rates and drive meaningful results. As digital advertising evolves, companies that refine their PPC strategies will see sustained success in an increasingly competitive online marketplace.

Tony Zayas, Author

Written by: Tony Zayas, Chief Revenue Officer

In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.