Mobile Marketing Statistics

Mobile marketing has become a dominant force in the digital advertising landscape, with mobile ad spending projected to reach $402 billion in 2024—an 11% increase from the previous year. As mobile continues to account for 65% of all digital ad spending by 2025, businesses are rapidly adapting their marketing strategies to optimize for mobile engagement. With 98.1% of users accessing the internet via mobile devices and 63% of searches conducted on mobile, mobile-first strategies are no longer optional but essential for success.

Consumer behavior further underscores mobile’s significance. 82% of shoppers search for product information on their phones while in-store, and 92% of smartphone users who conduct a search make a related purchase. Additionally, mobile users are 40% more likely to make impulse purchases compared to desktop users, reinforcing the effectiveness of personalized mobile experiences. Short-form video marketing, social media engagement, and AI-driven personalization are driving mobile interactions, with 90% of marketers planning to increase investments in short-form video content.

This article explores key mobile marketing statistics, including trends in mobile search, advertising, app usage, and eCommerce growth. As mobile continues to shape digital marketing, businesses must leverage data-driven strategies to enhance user engagement, drive conversions, and maintain a competitive edge.

1. Global Mobile Advertising Spend: In 2022, mobile advertising spending reached a record $327 billion worldwide, and according to the latest forecasts, this figure will near $400 billion by 2024. statista.com
2. Mobile’s Share of Digital Advertising: By 2025, 65% of ad spending is projected to come from mobile, highlighting its dominance in digital marketing investments. hubspot.com
3. Mobile Website Traffic: As of April 2024, 54% of all website traffic is generated from mobile phones, underscoring the importance of mobile optimization. hubspot.com
4. Mobile Commerce Growth: Retail sales from smartphones are expected to increase by 50% from 2022 to 2025, driven by the convenience of mobile shopping. hubspot.com
5. Mobile Search Preference: 63% of consumers prefer to find information about brands and products using their mobile devices. hubspot.com
6. Mobile Ad Clicks: 53% of paid ad clicks come from mobile devices, emphasizing the need for mobile-friendly advertising strategies. hubspot.com
7. Mobile App Usage: On average, a smartphone owner uses 9-10 apps per day and about 30 apps per month, indicating significant engagement with mobile applications. hubspot.com
8. Mobile Internet Access: 98.1% of users access the internet from their mobile devices, highlighting the ubiquity of mobile internet usage. hubspot.com
9. Mobile Search Volume: 63% of searches are conducted on mobile devices, reflecting the shift towards mobile search behavior. hubspot.com
10. Mobile Shopping Behavior: When in a store, 82% of mobile users will search on their phone for more information, indicating the integration of mobile research in the shopping experience. hubspot.com
11. Mobile Device Usage: 66% of the world’s total population uses a mobile device, showcasing the global penetration of mobile technology. hubspot.com
12. Mobile Paid Search Impressions: 70% of all paid search impressions are on mobile devices, highlighting the importance of mobile in paid search strategies. hubspot.com
13. Mobile Purchase Conversion: 92% of consumers who make a search on their smartphone will make a related purchase, demonstrating the effectiveness of mobile search in driving sales. hubspot.com
14. Mobile Video Consumption: There’s a growing emphasis on short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts, with 90% of marketers who use short-form video planning to continue or increase their investment in this format. hubspot.com
15. User-Generated Content (UGC) Engagement: UGC accounts for 39% of weekly media hours, with most consumers finding it more authentic and credible, influencing their purchasing decisions. hubspot.com
16. Mobile Advertising Growth: Worldwide spending on mobile advertising is set to hit $402 billion in 2024, an 11% increase from the previous year. hubspot.com
17. Mobile Ad Spending Increase: Mobile ad spending will represent an 11% year-over-year increase, crossing the $200 billion mark by 2024. hubspot.com
18. Google’s Mobile Search Market Share: Google is the preferred search choice of 96% of smartphone users when searching on mobile, making it a critical platform for mobile marketing strategies. hubspot.com
19. Mobile App Availability: There are over 3.5 million apps in the Google Play Store, indicating a vast and competitive mobile app market. hubspot.com
20. Mobile Abandonment Rate: 40% of consumers are seen to abandon their carts if an app isn’t mobile-friendly, emphasizing the need for optimized mobile experiences. hubspot.com
21. Mobile Internet Traffic: 60% of the world’s web traffic is through mobile devices, underscoring the dominance of mobile in internet usage. hubspot.com
22. Mobile Device Penetration: Approximately 70% of total ad spending will be generated through mobile by 2028, reflecting the increasing focus on mobile advertising. hubspot.com
23. Mobile B2B Marketing: Mobile accounted for 48% of business-to-business marketing in the U.S. in 2022, and it is forecasted to exceed 50% by the end of 2024. hubspot.com
24. Mobile Device Usage for Information: 91% of people will check their phones for information while completing a separate task, indicating the pervasive use of mobile devices in daily activities. hubspot.com
25. Mobile App Engagement: Smartphone users in the U.S. spend an average of 2 hours and 15 minutes in apps every day, highlighting the significant role of mobile apps in user engagement. hubspot.com
26. Global Mobile Advertising Spend: Worldwide spending on mobile advertising is set to hit $402 billion in 2024, an 11% increase from the previous year. keywordseverywhere.com
27. U.S. Mobile Ad Spending: In the U.S., mobile ad spending is expected to exceed $216 billion in 2024, up from $194.8 billion in 2023. keywordseverywhere.com
28. Mobile’s Share of Digital Advertising: By 2025, 65% of ad spending is projected to come from mobile, highlighting its dominance in digital marketing investments. martech.zone
29. Mobile Commerce Growth: Retail sales from smartphones are expected to increase by 50% from 2022 to 2025, driven by the convenience of mobile shopping. monetate.com
30. Short-Form Video Marketing: 90% of marketers who use short-form video plan to continue or increase their investment in this format, reflecting its effectiveness on mobile platforms. monetate.com
31. User-Generated Content (UGC) Engagement: UGC accounts for 39% of weekly media hours, with most consumers finding it more authentic and credible, influencing their purchasing decisions. monetate.com
32. Augmented Reality (AR) Market Growth: The Mobile AR market reached $17 billion in valuation in 2022 and is projected to grow to $36 billion by 2026, indicating increasing adoption in mobile marketing. monetate.com
33. Mobile Gamification: Incorporating gamification elements in mobile marketing, such as awarding points for purchases and hosting challenges, is boosting user engagement. monetate.com
34. Mobile Personalization: Marketers are increasingly using data and AI to tailor content, recommendations, and experiences for individual mobile users, enhancing engagement and conversion rates. monetate.com
35. Mobile Ad Blocker Usage: Worldwide, there are 530 million mobile ad-block users, highlighting the need for marketers to create non-intrusive and valuable mobile ads. hubspot.com
36. Mobile Video Ad Spending: Video ad spending is projected to reach over $191 billion in 2024, with a significant portion allocated to mobile platforms. hubspot.com
37. Messaging App Usage: There are over 3 billion active users on messaging apps worldwide, presenting opportunities for marketers to engage consumers through mobile messaging. hubspot.com
38. WhatsApp User Base: Every month, two billion users access the leading messenger app, WhatsApp, making it a significant platform for mobile marketing efforts. hubspot.com
39. Consumer Preference for Messaging: 60% of consumers prefer messaging over email or phone calls, indicating a shift towards mobile messaging platforms for communication. hubspot.com
40. Mobile Ad Effectiveness: Paid mobile ads on YouTube are 84% more likely to be effective compared to traditional TV ads, showcasing the impact of mobile video advertising. keywordseverywhere.com
41. Mobile Shopping Behavior: 63% of mobile users are more likely to shop from a company that has a mobile site or app offering helpful product recommendations. keywordseverywhere.com
42. Impulse Purchases on Mobile: Mobile users are 40% more likely to make impulse buys compared to desktop users, thanks to the convenience and personalized experiences on mobile. keywordseverywhere.com
43. Mobile Price Comparison: Around 49% of mobile users use their devices to compare prices, look for product reviews, or redeem mobile coupons. keywordseverywhere.com
44. Social Media Ad Spending: Social media ad spending is expected to hit $219.8 billion in 2024, with mobile driving a significant portion of this investment. keywordseverywhere.com
45. Mobile App Engagement: On average, a smartphone owner uses 9-10 apps per day and about 30 apps per month, indicating significant engagement with mobile applications. smartinsights.com
46. Mobile Internet Access: 98.1% of users access the internet from their mobile devices, highlighting the ubiquity of mobile internet usage. smartinsights.com
47. Mobile Search Volume: 63% of searches are conducted on mobile devices, reflecting the shift towards mobile search behavior. smartinsights.com
48. Mobile Shopping Behavior: When in a store, 82% of mobile users will search on their phone for more information, indicating the integration of mobile research in the shopping experience. smartinsights.com
49. Mobile Device Usage: 66% of the world’s total population uses a mobile device, showcasing the global penetration of mobile technology. smartinsights.com
50. Mobile Paid Search Impressions: 70% of all paid search impressions are on mobile devices, highlighting the importance of mobile in paid search strategies. smartinsights.com

The future of digital marketing is undeniably mobile, with consumers relying on their devices for search, shopping, social engagement, and brand interactions. 70% of all paid search impressions occur on mobile, and mobile commerce sales are expected to exceed $710 billion by 2025, solidifying mobile’s role as the primary driver of digital sales. Businesses that invest in mobile-friendly websites, personalized mobile ads, and app-based engagement strategies will be best positioned to capitalize on this growing trend.

As the mobile landscape evolves, brands must focus on seamless user experiences, AI-driven personalization, and interactive content to stay ahead. Whether through social media ads, messaging app marketing, or mobile search optimization, companies that prioritize mobile strategies will drive stronger customer connections, higher engagement, and increased revenue in the digital-first world.

Written by: Tony Zayas, Chief Revenue Officer

In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.