EdTech🕑 Reading Time: 21 Minutes LinkedIn stands as a pivotal platform for EdTech companies striving to forge connections with decision-makers in higher education and K-12 school districts. With over 930 million users worldwide, LinkedIn offers an unparalleled opportunity to reach a professional audience, making it a strategic asset for B2B marketing, particularly in the education technology sector.
Try our Free AI tool to develop a customized LinkedIn Playbook.
LinkedIn’s User Base and Its Relevance to Education
LinkedIn’s vast network includes professionals from every conceivable industry, but its significance to the education sector is particularly notable. Decision-makers such as school administrators, district leaders, and higher education executives frequently utilize LinkedIn to network, discover new trends, and explore innovative solutions. This makes LinkedIn an ideal venue for EdTech companies to showcase their products and services directly to those who influence purchasing decisions.
- Diverse Professional Network: LinkedIn’s user base encompasses a wide range of education professionals, from teachers and professors to superintendents and CIOs of school districts.
- Platform for Thought Leadership: By sharing insightful content and engaging in meaningful conversations, EdTech companies can establish themselves as thought leaders within the industry.
- Direct Access to Decision-Makers: LinkedIn offers tools like InMail, groups, and advanced search functionalities that enable direct communication with key stakeholders in educational institutions.
Importance of LinkedIn for B2B Marketing in EdTech
In the realm of B2B marketing, LinkedIn’s role is indispensable. It provides a unique blend of professional networking and content sharing capabilities that are particularly effective for EdTech companies. By leveraging LinkedIn, EdTech firms can build brand awareness, generate leads, and nurture relationships with potential clients in a highly targeted manner.
- Targeted Marketing: LinkedIn’s advanced targeting options allow EdTech companies to reach specific audiences based on industry, job title, and other relevant criteria.
- Content Distribution: Sharing articles, whitepapers, and case studies on LinkedIn helps demonstrate the value and impact of EdTech solutions to potential buyers.
- Engagement and Interaction: LinkedIn’s interactive features, such as comments, likes, and shares, facilitate engagement with the content, fostering a community around the brand.
Objective of This Article
The primary aim of this article is to equip EdTech companies with actionable strategies to harness the full potential of LinkedIn. By focusing on the unique challenges and opportunities within the education sector, we will provide a roadmap to effectively reach and influence decision-makers in higher education and K-12 school districts.
Our approach will cover:
- Identifying and Targeting Key Decision-Makers: Learn how to pinpoint and connect with the right individuals who have the authority to make purchasing decisions.
- Crafting Compelling LinkedIn Profiles and Company Pages: Discover the elements of a standout profile and company page that resonate with educational professionals.
- Utilizing LinkedIn Groups and Communities: Engage with educators and administrators through relevant groups, fostering relationships and gaining insights.
- Sharing Valuable Content: Understand the types of content that address pain points and highlight the benefits of your EdTech solutions.
- Leveraging LinkedIn Advertising: Explore advertising options to reach a broader yet targeted audience.
- Building Relationships Through Personalized Messages and InMail: Develop strategies for effective communication that fosters trust and interest.
By delving into these strategies, EdTech companies can unlock the power of LinkedIn to connect with the educational sector, driving growth and making a meaningful impact in the world of education.
Identifying and Targeting Key Decision-Makers
Navigating the complex landscape of educational institutions can be daunting for EdTech companies aiming to introduce their solutions into higher education and K-12 environments. Identifying and targeting the right decision-makers is crucial for success. This section will provide actionable strategies to help you pinpoint and connect with individuals who have the authority to influence purchasing decisions within these institutions.
Understanding the Roles and Titles of Key Decision-Makers
Knowing who holds the power to make purchasing decisions is the first step. Educational institutions have a variety of roles that influence the acquisition of EdTech solutions.
- Higher Education Decision-Makers: In universities and colleges, key figures include Chief Information Officers (CIOs), Provosts, Deans, and Department Heads. These individuals are typically responsible for overseeing technology integration, curriculum development, and administrative functions.
- K-12 Decision-Makers: In the K-12 sector, Superintendents, Principals, IT Directors, and Curriculum Coordinators are the primary decision-makers. They play critical roles in determining which EdTech solutions are adopted, ensuring they align with educational standards and district goals.
- Administrative Influence: Administrators, including Vice Presidents of Academic Affairs and Directors of Technology, often have significant sway in decision-making processes. Their support can be pivotal in the adoption of new technologies.
- Purchasing Committees: Many institutions utilize committees that include a mix of these roles to evaluate and decide on EdTech purchases. Understanding the composition and decision-making process of these committees can give you a strategic edge.
Using LinkedIn’s Search and Filter Tools to Identify Potential Leads
LinkedIn offers robust tools to help you zero in on the right individuals, making it easier to build a targeted list of potential leads.
- Advanced Search Filters: Utilize LinkedIn’s advanced search filters to narrow down your search by industry, job title, location, and institution type. This helps in creating a more focused list of prospects.
- Boolean Search: Employ Boolean search techniques to refine your results further. For example, searching for “Chief Information Officer” AND “University” will yield more precise results.
- Connection Insights: Analyze the profiles of your current connections to identify common roles and titles. This can provide insights into the types of individuals you should be targeting.
- LinkedIn Groups: Join LinkedIn groups related to education and technology. These groups can be a goldmine for finding and connecting with key decision-makers who are active and engaged in your industry.
Utilizing LinkedIn Sales Navigator for More Refined Targeting and Lead Generation
For a more sophisticated approach, LinkedIn Sales Navigator provides enhanced features designed for detailed lead generation and targeting.
- Custom Lists: Create custom lists of leads based on specific criteria such as job function, seniority level, and institution size. This allows for more organized and strategic outreach.
- Lead Recommendations: Leverage Sales Navigator’s lead recommendations to discover new potential connections that fit your target profile. These recommendations are based on LinkedIn’s algorithms, which consider your search history and network.
- Real-Time Updates: Stay informed with real-time updates on your leads. Sales Navigator notifies you of job changes, company updates, and other relevant activities, enabling timely and personalized engagement.
- InMail Messaging: Utilize InMail to send direct messages to your leads. Craft personalized messages that highlight the specific benefits of your EdTech solutions and address the unique challenges faced by educational institutions.
By understanding the roles and titles of key decision-makers, effectively using LinkedIn’s search and filter tools, and leveraging the advanced features of LinkedIn Sales Navigator, EdTech companies can strategically connect with the right individuals who influence purchasing decisions within higher education and K-12 institutions. This targeted approach not only enhances your outreach efforts but also increases the likelihood of successful engagements and conversions.
Crafting Compelling LinkedIn Profiles and Company Pages
The key to engaging with decision-makers in higher education and K-12 sectors on LinkedIn begins with how you present yourself and your company. By optimizing LinkedIn profiles and company pages, EdTech professionals can significantly enhance their visibility and credibility. Here’s how to make every interaction count.
Essential Elements of a Compelling Personal LinkedIn Profile for EdTech Professionals
A LinkedIn profile is more than just a digital resume — it’s your professional persona. For EdTech professionals, a well-crafted profile can open doors to meaningful connections with educators and administrators.
1. Professional Headline and SummaryYour headline should succinctly convey your role and value proposition. Instead of a generic title, try something like “Innovative EdTech Solutions Expert Helping Schools Enhance Learning Outcomes.” In your summary, highlight your passion for education technology and your experience in the sector, emphasizing how you’ve impacted learning environments.
2. Visual ElementsA professional headshot and a relevant background image can make your profile more engaging. Consider a background image that reflects your company’s mission or showcases your product in action within a learning environment.
3. Experience and AchievementsDetail your professional journey with a focus on your roles in the EdTech industry. Highlight specific achievements, such as successful project implementations or partnerships with educational institutions. Use bullet points for clarity:
- Implemented a district-wide learning management system, improving teacher-student engagement.
- Partnered with a leading university to develop a customized e-learning solution.
4. Skills and EndorsementsList skills that are relevant to the EdTech sector, such as “Educational Technology,” “E-Learning,” and “Curriculum Development.” Encourage colleagues and partners to endorse these skills to enhance credibility.
Creating a Value-Driven Company Page that Highlights Your EdTech Solutions
Your company page acts as a digital storefront, showcasing what your EdTech solutions can offer to educational institutions. It’s essential to create a page that not only informs but also engages visitors.
1. Clear and Concise About SectionCraft an “About” section that clearly states what your company does, who it serves, and the unique value it provides. Avoid jargon and focus on how your solutions address the specific needs of higher education and K-12 institutions.
2. Visual and Multimedia ContentUse images, videos, and infographics to illustrate your solutions in action. A short video demonstration can be particularly effective in showcasing how your technology works in a classroom setting.
3. Highlighting Products and ServicesCreate dedicated sections for your products and services. Provide detailed descriptions and highlight key features that differentiate your solutions from competitors.
4. Showcasing Success Stories and Customer TestimonialsNothing speaks louder than success stories. Share case studies and testimonials from satisfied customers to build trust and credibility. Use real quotes, accompanied by the names and titles of the educators or administrators who provided them.
5. Incorporating Industry-Specific KeywordsTo improve search visibility, integrate keywords that educators and administrators are likely to use. Terms like “edtech solutions,” “digital learning tools,” and “K-12 technology” can help your page appear in relevant searches.
Regular Updates and Engagement to Keep Your Profile and Company Page Active
An active profile and company page signal that you are engaged and up-to-date with industry trends. Regular updates and interactions are crucial.
1. Sharing Relevant ContentPost articles, whitepapers, and blog posts that address current challenges in education and highlight how your solutions can help. Share insights on trends like remote learning, digital classrooms, and personalized education.
2. Engaging with Your AudienceRespond to comments on your posts and engage with content shared by others in the education sector. This not only increases your visibility but also positions you as a thought leader in the EdTech space.
3. Regular Profile and Page AuditsPeriodically review and update your profile and company page to ensure all information is current. This includes updating your headline, summary, and experience sections, as well as refreshing multimedia content to reflect the latest developments in your offerings.
By following these best practices, EdTech professionals and companies can create compelling LinkedIn profiles and company pages that resonate with the education sector, making it easier to connect with and influence key decision-makers in higher education and K-12 institutions.
Engaging with LinkedIn Groups and Communities
LinkedIn groups and communities are invaluable for EdTech companies looking to connect with educators and administrators in higher education and K-12 sectors. By participating in these groups, you can build relationships, share insights, and establish your brand as a thought leader in the EdTech space.
Identifying Relevant LinkedIn Groups Focused on Education and Technology
Finding the right LinkedIn groups is the first step in building a strong community presence. These groups should align with your target audience’s interests and needs.
- Conduct thorough research: Use LinkedIn’s search functionality to find groups by entering keywords related to education, EdTech, higher education, and K-12. Look for groups with active discussions and a substantial number of members.
- Evaluate group activity: Join groups that have regular posts and active engagement. Avoid groups where discussions are infrequent or dominated by self-promotion.
- Check member demographics: Ensure the members of the group include educators, administrators, and decision-makers from the institutions you are targeting. This ensures your efforts are focused on the right audience.
- Join multiple groups: Participate in various groups to broaden your reach. Different groups may focus on different aspects of education and technology, providing diverse opportunities for engagement.
Participating in Discussions and Sharing Valuable Insights
Active participation in group discussions is crucial for building relationships and showcasing your expertise.
- Respond to questions: Provide thoughtful answers to questions posed by group members. Your insights can help solve their problems and demonstrate your knowledge.
- Share relevant content: Post articles, whitepapers, and case studies that address common challenges in education technology. Ensure your content is valuable and not overly promotional.
- Engage with other posts: Comment on and like posts from other members. This shows you are an active participant and can help foster relationships.
- Start meaningful conversations: Pose questions or share experiences that encourage discussion. This can help you understand the needs and pain points of your audience better.
Building Authority by Contributing to Group Conversations and Posting Relevant Content
Establishing yourself as a thought leader in LinkedIn groups can significantly enhance your brand’s credibility.
- Consistent contributions: Regularly contribute to discussions and post valuable content. Consistency helps keep you top of mind within the group.
- Offer unique perspectives: Share insights that others might not have considered. This can set you apart as an innovative thinker in the EdTech space.
- Highlight success stories: Share examples of how your solutions have positively impacted educational institutions. Real-world success stories can resonate strongly with your audience.
- Provide actionable advice: Offer tips and strategies that group members can implement. Practical advice can position you as a helpful and knowledgeable resource.
Creating Your Own LinkedIn Group to Foster a Community Around Your EdTech Solutions
Creating a LinkedIn group allows you to build a dedicated community focused on your specific solutions and areas of expertise.
- Define your group’s purpose: Clearly articulate the group’s focus and what members can gain by joining. This helps attract the right audience.
- Promote your group: Use your existing network, company page, and other marketing channels to invite educators and administrators to join your group.
- Facilitate engagement: Regularly post discussion topics, share valuable content, and encourage members to participate. Active moderation helps keep the group vibrant and engaging.
- Highlight member contributions: Recognize and celebrate valuable contributions from group members. This can foster a sense of community and encourage more participation.
By mastering these strategies, EdTech companies can effectively utilize LinkedIn groups and communities to connect with and influence key decision-makers in higher education and K-12 school districts. The effort invested in building these relationships can lead to meaningful engagements and, ultimately, business growth.
Sharing Valuable Content that Addresses Pain Points
For EdTech companies aiming to capture the attention of higher education and K-12 buyers on LinkedIn, sharing content that directly addresses the pain points of educational institutions is crucial. When your content speaks to the real challenges faced by educators and administrators, it not only attracts their attention but also positions your software as a practical, effective solution.
Identifying Common Pain Points in Higher Education and K-12 Settings
Understanding the specific challenges in educational environments is the first step in creating impactful content. Common pain points include:
- Budget Constraints: Schools and universities often struggle with limited funding, making cost-effective solutions highly attractive.
- Student Engagement: Keeping students engaged in both physical and virtual classrooms is a constant challenge.
- Administrative Burden: Educators and administrators face significant paperwork and bureaucratic tasks that can detract from teaching and learning time.
- Technology Integration: The seamless integration of new technology into existing systems and workflows can be a daunting task.
Developing Content that Offers Solutions
Once you’ve identified the pain points, the next step is to create content that provides clear, actionable solutions. Highlight how your software can alleviate these challenges and improve educational outcomes.
- Blogs: Write insightful articles that delve into how your software addresses specific issues, such as reducing administrative burden or enhancing student engagement.
- Infographics: Use visually appealing graphics to illustrate the benefits of your solutions, making complex information easy to digest.
- Case Studies: Showcase real-life success stories where your software has made a tangible impact in educational settings.
- Videos: Produce engaging videos that demonstrate the practical application and benefits of your software.
Using Storytelling to Make Your Content Relatable
Storytelling is a powerful tool to make your content more engaging and relatable. By weaving narratives that reflect the everyday experiences of educators and administrators, you can create an emotional connection with your audience.
- Personal Stories: Share anecdotes from teachers or administrators who have successfully used your software to overcome challenges.
- Scenario-Based Content: Create hypothetical scenarios that illustrate common problems and how your software provides a solution.
Scheduling Regular Content Updates
Consistency is key to maintaining visibility and engagement on LinkedIn. Regularly updating your content ensures that your audience stays informed and interested.
- Editorial Calendar: Develop a content calendar to plan and schedule your posts in advance. This helps maintain a steady flow of valuable content.
- Frequent Updates: Aim to share new content at least once a week to keep your audience engaged.
- Interactive Content: Encourage interaction by asking questions, conducting polls, or hosting live Q&A sessions.
By sharing valuable content that addresses the specific pain points of educational institutions, EdTech companies can effectively engage with higher education and K-12 buyers on LinkedIn. This approach not only showcases the benefits of your software but also builds trust and authority within the education sector.
Leveraging LinkedIn Advertising for Targeted Outreach
LinkedIn has become a powerful platform for EdTech companies aiming to connect with higher education and K-12 buyers. Its advertising options allow for precise targeting, ensuring that your message reaches the right audience. By understanding the various types of LinkedIn ads and how to effectively utilize them, EdTech companies can enhance their visibility and engage with decision-makers in educational institutions.
Types of LinkedIn Ads
LinkedIn offers several ad formats, each with unique benefits:
- Sponsored Content: These are native ads that appear directly in the LinkedIn feed, blending seamlessly with organic content. Sponsored Content can include single image ads, video ads, and carousel ads, making it ideal for sharing engaging and informative content.
- Sponsored InMail: This format enables you to send personalized messages directly to LinkedIn users’ inboxes. It’s an effective way to deliver targeted offers, event invitations, or content downloads.
- Text Ads: These are simple, pay-per-click or pay-per-impression ads that appear in the sidebar or at the top of the LinkedIn page. Text Ads are cost-effective and can drive traffic to your website or LinkedIn page.
Creating Targeted Ad Campaigns
Success on LinkedIn hinges on the ability to target your ads precisely. LinkedIn’s targeting options allow you to focus on specific job titles, industries, and interests:
- Job Titles: Targeting by job title ensures that your ads are seen by the right decision-makers, such as school administrators, IT directors, or curriculum developers.
- Industries: Narrow down your audience to the education sector, ensuring that your ads reach professionals within schools and universities.
- Interests: Utilize LinkedIn’s interest-based targeting to connect with users who have shown interest in education technology, teaching tools, or professional development.
Setting a Budget and Measuring ROI
When setting up your LinkedIn ad campaigns, it’s crucial to establish a clear budget and measure the return on investment (ROI):
- Budgeting: Determine a daily or total budget for your campaign. LinkedIn’s Campaign Manager allows you to control your spending and adjust bids to optimize performance.
- ROI Measurement: Track key metrics such as click-through rates (CTR), conversion rates, and cost per lead. Use LinkedIn’s analytics tools to assess the effectiveness of your ads and make data-driven adjustments.
Case Studies of Successful LinkedIn Ad Campaigns
Examining real-world examples can provide valuable insights into what works:
- Example 1: An EdTech company targeting higher education used Sponsored Content to share a series of thought leadership articles. By focusing on university administrators and IT staff, they achieved a 25% increase in engagement and a 15% conversion rate.
- Example 2: Another company utilized Sponsored InMail to invite K-12 educators to a webinar on new teaching tools. The personalized approach led to a 30% open rate and a significant uptick in webinar registrations.
Tips for Optimizing Ad Creatives and Messaging
To maximize the impact of your LinkedIn ads, consider these optimization tips:
- Compelling Visuals: Use high-quality images and videos that capture attention and convey your message quickly.
- Clear Call-to-Action (CTA): Ensure your ads have a strong and clear CTA, guiding users on the next steps, whether it’s downloading a whitepaper or signing up for a demo.
- A/B Testing: Experiment with different ad creatives and messaging to see what resonates best with your audience. Use A/B testing to refine your approach and improve performance over time.
By leveraging LinkedIn’s advertising capabilities, EdTech companies can effectively reach and engage with key decision-makers in higher education and K-12 institutions. With the right strategy, targeting, and optimization, LinkedIn ads can be a powerful tool in your marketing arsenal.
Building Relationships Through Personalized Messages and InMail
Establishing genuine connections is the cornerstone of success for EdTech companies on LinkedIn. By leveraging LinkedIn’s messaging features, you can foster meaningful relationships with potential clients in higher education and K-12 institutions. This section will explore techniques to craft personalized connection requests, effectively utilize InMail for direct outreach, and balance personalization with professionalism.
Crafting Personalized Connection Requests That Stand Out
A personalized connection request can make the difference between being ignored and starting a valuable conversation. Here’s how to make your requests compelling:
- Research Your Prospects: Before reaching out, take the time to understand who you are contacting. Look into their role, interests, and recent activities on LinkedIn. This background information allows you to tailor your message to their specific context.
- Mention Common Interests or Connections: Highlighting mutual connections or shared interests can create an immediate rapport. For example, if you both follow a particular education thought leader or are members of the same LinkedIn group, mention it in your request.
- Be Clear and Concise: Your connection request should be straightforward and to the point. State your purpose clearly, whether it’s to discuss potential collaboration, share insights, or network within the education sector.
- Offer Value: Show that you have something to offer. Whether it’s a relevant article, a whitepaper, or insights from your experience, providing value upfront can increase the likelihood of your request being accepted.
Using LinkedIn InMail for Direct Outreach to Decision-Makers
LinkedIn InMail is a powerful tool for reaching out directly to decision-makers, enabling you to bypass gatekeepers and start a direct dialogue. Here’s how to use it effectively:
- Personalize Your Message: Just like connection requests, your InMail should be personalized. Reference specific aspects of the recipient’s profile, such as their recent posts or professional achievements, to demonstrate that you’ve done your homework.
- Keep It Focused and Relevant: Decision-makers are often pressed for time. Ensure your message is focused on how your EdTech solution can address their specific needs or pain points. Avoid generic pitches and instead, tailor your message to their institution’s context.
- Include a Clear Call to Action: Whether you want to schedule a call, arrange a demo, or simply get a response, make your call to action clear and easy to follow. This helps guide the recipient towards the next step in the conversation.
- Follow Up Thoughtfully: If you don’t get a response immediately, don’t be discouraged. A polite and concise follow-up message can remind the recipient of your previous outreach and reiterate the value you offer.
Balancing Personalization with Professionalism in Your Communications
Striking the right balance between personalization and professionalism is crucial for maintaining credibility and fostering trust. Here’s how to achieve that balance:
- Maintain a Professional Tone: While personalization is key, it’s important to keep the tone professional. Avoid overly casual language or slang, and ensure your message is well-written and free of typos.
- Respect Boundaries: Be mindful of the recipient’s time and privacy. Avoid sending messages too frequently or outside of working hours. Demonstrating respect for their boundaries can foster a more positive relationship.
- Track and Manage Responses: Use LinkedIn’s tools to track your messages and manage responses. Keeping organized records helps you follow up appropriately and maintain engagement without overwhelming your prospects.
- Adapt Based on Feedback: Pay attention to the responses you receive and be willing to adapt your approach based on feedback. If a certain type of message isn’t resonating, tweak your strategy to better align with your audience’s preferences.
Building relationships on LinkedIn requires a strategic blend of personalization, professionalism, and persistence. By crafting standout connection requests, leveraging InMail effectively, and balancing your communications, EdTech companies can forge meaningful connections with decision-makers in higher education and K-12 institutions.
Integrating LinkedIn Strategies for Maximum Impact
Mastering LinkedIn as an EdTech company requires a thoughtful integration of various strategies to maximize impact. By weaving together the key tactics discussed, you can create a robust and effective LinkedIn presence that resonates with higher education and K-12 buyers.
Recap of the Main Strategies
Reflecting on the primary strategies outlined in this article can help solidify your understanding and implementation.
- Identifying and Targeting Key Decision-Makers: Understanding who holds the purchasing power in educational institutions is crucial. Tailor your outreach efforts to connect with these individuals.
- Crafting Compelling Profiles and Company Pages: Ensure that your LinkedIn profiles and company pages are not only professional but also speak directly to the needs and interests of the education sector.
- Engaging in LinkedIn Groups and Communities: Actively participate in relevant groups to establish your presence as a thought leader and engage in meaningful conversations with educators and administrators.
- Sharing Valuable Content: Regularly post content that addresses the unique challenges faced by educational institutions and demonstrates how your software can provide solutions.
- Leveraging LinkedIn Advertising: Utilize LinkedIn’s advertising tools to reach a broader, yet targeted audience, ensuring your message is seen by the right people.
- Building Relationships through Personalized Messages: Craft personalized messages and use InMail to establish and nurture relationships with your target audience.
The Importance of Consistency and Persistence
Consistency and persistence are the cornerstones of a successful LinkedIn strategy.
- Maintain Regular Activity: Make a habit of posting, commenting, and engaging on LinkedIn regularly. This keeps your brand top-of-mind for your audience.
- Monitor and Adjust: Track the performance of your posts and campaigns. Use this data to refine your approach, ensuring continuous improvement.
- Stay Persistent: Building relationships and establishing your brand on LinkedIn doesn’t happen overnight. Stay committed to your efforts, even when immediate results aren’t apparent.
Encouragement to Experiment and Refine Strategies
The dynamic nature of LinkedIn marketing demands a willingness to experiment and adapt.
- Test Different Content Formats: Experiment with various types of content, such as articles, videos, and infographics, to see what resonates most with your audience.
- A/B Testing: Conduct A/B tests on your ad campaigns and posts to determine which headlines, images, and calls-to-action perform best.
- Analyze and Learn: Regularly review your LinkedIn analytics to understand what works and what doesn’t. Use these insights to fine-tune your strategy.
Final Thoughts on LinkedIn’s Potential for EdTech Companies
LinkedIn holds immense potential for EdTech companies aiming to connect with higher education and K-12 buyers.
- A Unique Platform for Professional Networking: LinkedIn’s professional environment makes it an ideal platform for EdTech companies to connect with decision-makers and influencers in the education sector.
- Building Credibility and Trust: By consistently providing valuable content and engaging with your audience, you can build a reputation as a trusted authority in EdTech.
- Driving Long-Term Success: An integrated LinkedIn strategy can lead to meaningful connections and opportunities, driving the long-term success of your EdTech company.
By embracing these strategies and maintaining a consistent, data-driven approach, EdTech companies can unlock the full potential of LinkedIn to reach and influence higher education and K-12 buyers effectively.