Interactive sliders are dynamic tools that allow users to control and personalize the content on a webpage by adjusting a range of inputs. For B2B lead generation, sliders can engage visitors in an active way, offering them personalized insights or product recommendations based on their input.
This article will guide you through how to build an interactive slider, how it can be used for B2B lead conversion, and tips to maximize its effectiveness.
What is an Interactive Website Slider?
An interactive website slider is a web-based tool that allows users to adjust variables by moving a slider along a scale. The content of the page dynamically changes based on the user’s input, offering a more personalized experience.
For example, a company may create a slider that allows users to select the number of employees in their company, and based on that selection, the website content about product offerings, pricing, or service plans adjusts automatically. These sliders can be used to tailor product recommendations, calculate costs, display results, or offer insights based on a user’s selections.
Interactive sliders engage users by allowing them to interact with content directly, leading to a more personalized and dynamic experience that can help increase conversions.
What Are Some Example Sliders That Could Be Built and Innovative Uses of Interactive Website Sliders for B2B Lead Conversion?
Interactive sliders offer a wide range of possibilities for lead generation. Here are some innovative uses of interactive sliders for B2B lead conversion:
1. Page Personalization
Allow users to adjust a range of options to personalize content on a page so that it fits their specific needs and interests. For example, a website visitor could slide their employee count and all page content about your service offering changes. This way, larger companies might read specific phrases and key points as well as packages versus a smaller company seeing something different all on one page.
2. Scenario Planning Tools
For industries like finance, logistics, or manufacturing, interactive sliders can be used for scenario planning tools. For example, a logistics company might create a slider that lets users input factors like delivery time, shipment size, or distance. The slider then calculates the cost, time savings, or efficiency improvements based on different scenarios. These tools offer valuable insights that encourage users to engage further or request a consultation.
3. Product Recommendation Tools
B2B companies can use sliders to help customers find the right products or services. For example, a software company might create a product selector slider that allows users to adjust variables like company size, industry, and pain points. As users move the sliders, the page content dynamically changes to recommend specific products or solutions that fit their needs. The final recommendations can be gated behind a lead capture form.
4. ROI Calculators
An ROI (Return on Investment) calculator with an interactive slider allows users to input variables such as their current spend, projected savings, or operational costs. As users adjust the sliders, they can see how different factors impact their ROI. After they reach a calculated result, you can prompt them to submit their contact information for a personalized report or deeper analysis, helping convert them into leads.
5. Interactive Case Studies
Some B2B companies use sliders in interactive case studies, allowing prospects to adjust factors like project scope, budget, or timeline to see how similar companies benefited from the service. This personalized case study format allows users to see relevant examples based on their input, encouraging them to provide their contact details for a more in-depth discussion or consultation.
What is the Best Way to Determine the Right Interactive Slider for Lead Conversion?
Choosing the right type of interactive slider for lead conversion requires understanding your audience’s needs and your lead generation goals. Here’s how to determine the best slider for your business:
1. Identify Your Audience’s Key Variables
Consider the key variables your audience cares about when evaluating your product or service. For instance, if pricing is a major concern, a pricing calculator with adjustable sliders for company size, service level, or usage volume might be the best fit. If your audience is more focused on performance or ROI, an ROI calculator could resonate better.
2. Align the Slider with the Sales Funnel
Think about where your prospects are in the buyer’s journey. For early-stage prospects, a simple product recommendation slider or educational tool might work best to engage and educate them. For mid-funnel prospects, a more detailed pricing or ROI calculator could help convert them by offering personalized insights that show the value of your solution.
3. Personalize the Experience
Interactive sliders are most effective when they deliver personalized results. Use sliders that adjust content in real time to match user input, giving them immediate feedback. For example, as users slide to increase the number of employees, the corresponding content (pricing, features, or product recommendations) should change accordingly.
4. Ensure the Slider Aligns with Your Lead Capture Strategy
Determine where in the slider experience you want to capture leads. You could offer free results initially but ask users to submit their contact information for more detailed reports, quotes, or recommendations. Consider when the user is most engaged and likely to convert to maximize the effectiveness of your lead capture form.
What Are Some Tips for Building an Interactive Website Slider?
Building an interactive slider requires thoughtful design, usability considerations, and attention to detail. Here are some tips to help you build an engaging and effective slider:
1. Use the Right Tools for Development
There are several platforms and tools that allow you to build interactive sliders with ease. Depending on your technical expertise, you can use:
- JavaScript and jQuery: For custom-built sliders with advanced logic, JavaScript and jQuery are commonly used.
- No-code Platforms: Tools like Outgrow or Typeform allow non-technical marketers to create interactive sliders without coding, making it easier to build and integrate into your site.
- WordPress Plugins: If your site is built on WordPress, plugins like Slider Revolution or Smart Slider 3 can help you build dynamic sliders with ease.
2. Ensure Simplicity and Clarity
Keep the slider simple and intuitive. Users should be able to adjust the slider easily and understand the results without confusion. Clearly label the inputs and outputs so users know exactly what each variable represents and how it affects the results.
3. Optimize for Mobile Responsiveness
Many users will access your site from mobile devices, so make sure your interactive slider is fully responsive. Test the slider on different devices to ensure that it works seamlessly across screen sizes, and that touch-based interactions (e.g., sliding with a finger) are smooth and responsive.
4. Incorporate Real-Time Updates
Make sure the slider adjusts the content or calculations in real time. As users move the slider, the changes should be reflected immediately. Whether it’s pricing adjustments, product recommendations, or ROI calculations, real-time feedback keeps users engaged and makes the experience more interactive.
5. Include a Clear Call-to-Action (CTA)
After users adjust the slider and see the results, include a clear and compelling CTA. This could be a prompt to request a demo, sign up for a consultation, or download a report. The CTA should feel like a natural next step, encouraging users to take action after receiving personalized insights from the slider.
How Can I Get the Most Out of an Interactive Website Slider I Built?
Once your interactive slider is live, there are several strategies to ensure it performs well and helps you generate leads effectively:
1. Promote the Slider Across Channels
Promote your interactive slider on your website’s homepage, product pages, or landing pages. You can also share it through email campaigns, social media, and paid ads, positioning it as a valuable tool for potential customers to explore solutions or calculate pricing.
2. Track User Engagement and Performance
Use analytics tools to track how users interact with the slider. Monitor metrics like time spent on the page, engagement with the slider, and conversion rates (how many users submit their contact information or complete a lead form after using the slider). This data can help you optimize the slider for better performance.
3. A/B Test Different Slider Configurations
Test different configurations of the slider to see which drives the most engagement and conversions. For example, experiment with the variables offered, the layout of the slider, or the placement of CTAs. A/B testing will help you refine the slider experience to maximize its effectiveness.
4. Use Data for Personalized Follow-Ups
Once you’ve captured leads through the slider, use the data collected to follow up with personalized messages. For instance, if a user interacted with a pricing calculator and adjusted the slider for a small business, follow up with an email offering a personalized quote or consultation based on their input.
5. Repurpose Slider Insights for Content
Use the data and insights gathered from your slider to inform your content strategy. For example, if many users are interested in a specific feature or service based on their slider inputs, you can create blog posts, case studies, or webinars addressing that interest, driving further engagement.
By building an interactive slider, you can create a dynamic, engaging experience that helps personalize the user journey and capture valuable leads. Whether it’s a pricing calculator, product recommendation tool, or ROI calculator, interactive sliders allow users to explore different options and receive personalized feedback, leading to higher engagement and increased lead conversion.
Check out examples of interactive content.
Written by: Tony Zayas, Chief Revenue Officer
In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.