SaaS Marketing - Drive Leads - Insivia

“Insivia came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company.”

SAMANTHA MCCLINTOCK, ROUNDTABLE

INSIGHT - Cleveland Consultants

Growth by design.

Strategy-driven, conversion centric marketing.

Strategy

Paired with our Fractional CMO to ensure that every action has purpose.

Strategy & campaign planning
MarCom & Sales Integration
MarTech Infrastructure

Implementation

Integrated digital marketing solutions built and launched by experts.

Organic & Paid Lead Generation
Account-Based Marketing
Affiliate & Partner Marketing

Optimization

A constant focus on improving results to drive ROI and life-time value.

Marketing Analytics & Analysis
A/B Testing
Conversion Optimization

Ready to scale marketing?

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I'm Tony, CRO @ Insivia

Supercharge your marketing with our proprietary growth strategy platform.

When you work with Insivia, you get access to our AI-enabled strategy workspace that redefines intelligent growth.

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What working with us looks like.

Examples of how we have worked with others.

Insivia’s Client
Tech Consultants selling 500k – 5M solutions.

Client’s Target Customer
500M+ Enterprises across manufacturing, healthcare, finance and other targeted industries.

Goal
A 15% – 20% increase on current revenue from new customers.

Fractional CMO
$4k / Month

Implementation
$18k / Month.

Ad Spend
$10k / Month.

Key Tactics
- Account-Based Marketing – 300 to 500 contacts harvested monthly to be run through a multi-step email outreach program with contact-targeted LinkedIn promoted posts and InMail. Hyper valuable conversion points were created and paired with retargeting.
- Organic Search – An aggressive content creation campaign for search rank and validation that included articles, white-papers, guides, a podcast and webinars.
- Paid Search – A focus on core bottom of funnel phrases only.
Insivia’s Client
Enterprise SaaS with annual licensing above $30k.

Client’s Target Customer
Hospitals, universities, governments and theme parks.

Goal
Develop 15 – 20 SQLs per month.

Fractional CMO
$3k / Month

Implementation
$12k / Month.

Ad Spend
$28k+ / Month.

Key Tactics
- Paid Social – Aggressive targeted LinkedIn advertising based on firmographics and groups.
- Paid Search – Key placement above competitors across a range of bottom of funnel and middle of funnel phrases.
- Retargeting – Segmented campaigns based on audience indicators for return visits.
- Promoted content – Paid content placement across select sites and properties frequented by target audience.
Insivia’s Client
B2B SaaS with monthly licensing around $80 per user.

Client’s Target Customer
SMB to Mid-sized professional services firms.

Goal
Generate 30 to 60 trials per month.

Fractional CMO
$2k / Month

Implementation
$8k / Month.

Ad Spend
$2k+ / Month.

Key Tactics
- Search Optimization – Consistent optimization of site for 25 – 50 selected phrase groups.
- Affiliate Marketing – Build and promote a referral program with influencers and directories.
- Paid Social – Targeted LinkedIn ads to specific roles within target organizations.

Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

Think about the impact of marketing that not only reaches but resonates with its target audience. That’s the essence of our agile, results-obsessed approach. It’s not just about generating leads; it’s about cultivating Marketing Qualified Leads (MQLs), Product Qualified Leads (PQLs), and Sales Qualified Leads (SQLs) with precision and purpose. Our methodology is rooted in continuously learning and adapting to not only meet but exceed the evolving expectations of our audience.

By leveraging data-driven insights and cutting-edge technology, we tailor our strategies to engage more effectively across every touchpoint. This isn’t just about casting a wide net; it’s about casting the right net. Through targeted campaigns, personalized content, and optimized user journeys, we ensure that every marketing effort is more relevant, more engaging, and more likely to convert.

Our commitment to agility means we’re always ready to pivot and optimize based on real-time feedback and emerging trends. This dynamic approach allows us to maximize the impact of our campaigns and drive better results faster. We don’t just set benchmarks; we continuously push them forward, ensuring that every marketing dollar is spent more effectively.

In a competitive landscape where attention is fleeting and every click counts, our approach is not just advantageous; it’s essential. Investing in smarter, more agile marketing strategies is investing in the growth and success of our business.

Let’s not just chase leads; let’s attract and nurture them intelligently, converting interest into engagement and engagement into revenue. After all, at the core of our strategy is a relentless focus on delivering not just results, but the right results.

Marketing Insights

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