Marketing Articles & Insights

User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business […]

The Tech & SaaS industry is characterized by its rapid growth, driven by the increasing demand for cloud-based solutions and the need for businesses to stay agile and innovative. However, […]

More and more, companies are willing to drop large sums to grow their user base, and digital marketing spend is expected to grow to $645.8 billion by 2024. With this […]

The HealthTech industry is at the forefront of revolutionizing healthcare delivery, augmenting patient care, and streamlining operational efficiencies within healthcare organizations. By harnessing the power of advanced technologies like Artificial […]

In the SaaS industry, it’s imperative to map out a clearly defined target market. This gives businesses a more acute sense of who they are trying to reach to tailor […]

The digital transformation of education isn’t just a buzz phrase—it’s a paradigm shift that has reshaped the landscape of learning worldwide. Long before the screens replaced traditional chalkboards, and apps […]

The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the […]

Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.

Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability. Obviously, mastering the art of increasing your sales leads can […]

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it’s all about who makes it to the top of Google search results.