Positioning Articles & Insights

As the world advances more and more toward consistent innovation, B2B SaaS companies are finding it harder to survive in the market. The market is so competitive that technology companies […]

A brand is so much more than a logo. It’s what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action. […]

While the word ‘leadership’ might conjure images of charismatic individuals rallying their teams to success, the path to effective leadership is nuanced.

In the bustling marketplace of the digital age, the cacophony of competing messages can be overwhelming. How does a brand stand out? The secret lies not just in what you […]

Understanding the Concept of Blue Ocean Strategy Before we dive into crafting unique value propositions, it’s crucial to understand the groundwork that will allow your Software as a Service (SaaS) […]

We’ve all played the telephone game.

If you try to target everyone you end up not reaching anyone.

The concept of Blue Ocean Strategy has revolutionized the way businesses approach market competition. Unlike the traditional Red Ocean Strategy, which focuses on competing in existing markets, Blue Ocean Strategy […]

“Buyer Persona” is a term you’ve probably heard thrown around in the business world more than a few times, but what does it mean?

In the relentless rhythm of the SaaS industry, static strategic documents often become relics of the past, barely relevant in a matter of months. This rapid obsolescence can fracture the […]