Market Research Articles & Insights

Staying ahead of the competition and connecting with your target audience is paramount. To achieve this, SaaS companies rely on a crucial tool in their arsenal: persona building. Getting to […]

Data analysis has emerged as a critical component for achieving sustainable success and maintaining a competitive edge. SaaS companies, which deliver software solutions over the cloud, are increasingly relying on […]

In the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech […]

User Experience (UX) and User Interface (UI) design play a pivotal role in the success of Software as a Service (SaaS) companies. As the digital landscape evolves and user expectations […]

We’re just about to the end of Audience Analysis month here at Insivia, but Andy has one final video.

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

Having a wealth of data at your fingertips is never a bad thing, but it’s a good idea to be cautious when interpreting it. Sometimes the data can actually be […]

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant […]

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with […]

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get […]