FinTech Articles & Insights

Introduction: The Future of FinTech Marketing In the rapidly evolving landscape of financial technology, personalization has emerged as a cornerstone of marketing strategy. As consumers increasingly demand experiences that are […]

🕑 Reading Time: 19 Minutes

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Today’s digital world requires a well-built user experience/user interface design, no matter what the industry. In the FinTech world, strong UX/UI design is non-negotiable. Users are putting their finances and livelihoods into […]

🕑 Reading Time: 14 Minutes

With technologies such as blockchain, artificial intelligence, and mobile banking, the landscape of the financial industry has been forever altered. These technologies are not just additions to the consumer’s financial toolkit—they’re rapidly becoming the primary resources for a burgeoning digital economy.

🕑 Reading Time: 16 Minutes

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With so many options to choose from, here are 3 ways you can use video in your marketing.

🕑 Reading Time: 18 Minutes

Gamification, at its core, is the application of game-design elements and principles in non-game contexts to boost user engagement, satisfaction, and loyalty. By integrating elements such as points, badges, leaderboards, […]

🕑 Reading Time: 17 Minutes

Navigating the B2B sales funnel in the FinTech industry is akin to embarking on an expedition through uncharted territories. The landscape is intricate, with long sales cycles and multiple stakeholders […]

🕑 Reading Time: 18 Minutes