B2B SaaS Articles & Insights

Discover 7 key marketing strategies for tech & SaaS companies to generate leads, book demos, and close sales. Our expert guide shows how to develop agile, effective tactics for software and SaaS businesses. Maximize ROI and stay ahead of the competition.

If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

With the evolution and growing influence of SaaS companies, Insivia moves to spotlight SaaS founders and share their experiences and insights with other leaders, developers and professionals in the industry.

Examine experience journey mapping from for SaaS companies. We’ll discuss the definition, importance, and possible examples of the subject matter.

A microsite is a narrow focused way to attract and convert leads for SaaS companies. You are looking for new ways to scale your user acquisition and already do most […]

Ok, so let’s first define different types of graphics and images so we are all on the same page. I know, this may seem like a no brainer, but for […]

Proptech is revolutionizing the real estate world and providing technology to power residential and commercial based companies. To acquire new customers, Proptech companies need websites that attract and convert the […]

B2B SaaS companies face unique challenges and opportunities that demand seamless collaboration among various departments. The convergence of marketing, sales, product development, and customer service isn’t just a strategic advantage; […]

Understanding the Concept of Blue Ocean Strategy Before we dive into crafting unique value propositions, it’s crucial to understand the groundwork that will allow your Software as a Service (SaaS) […]