Introduction: The LegalTech Landscape and the Need for Differentiation The LegalTech industry is experiencing a dynamic and rapid evolution, with a constant influx of startups and well-established companies all striving […]
🕑 Reading Time: 21 MinutesBabelbark is a platform connecting pet parents, vets, shelters, groomers, walkers, and the entire pet-focused ecosystem.
The challenge for BabelBark is a complex system of offerings across a wide range of audiences which requires a segmented and personalized approach for each audience.
We always start with a smart strategy.
Our micro-funnel approach built upon the critical path to conversion helps us define a strategy to win.
With all of the audiences and offerings for BabelBark, it was important to look at the developing segmented campaigns and understand the tactics as well as key performance indicators for every step in the critical path to conversion.
Creating Conversion Experiences
We started out with a wide range of landing pages with sign-up and purchase experiences.
STRATEGY
Many landing pages provide personalized, custom experiences and allow for testing of messages.
DESIGN
Talk about a fun photo shoot for authentic and unique visuals of pets with the BabelBark products.
EXPERIENCE
We made it easy for visitors to build personalized products and go through the process without friction.
Ready for a new site?
Reach out and let's schedule a discovery call.
( Or book a meeting right now )