Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business.
Analytics can tell you where your web traffic is coming from, what they are doing on your site, and for how long. You can use it to identify troubled pages, popular topics, and even integrate it with your AdWords account.