At this point, ignoring data-driven marketing is like ignoring taxes or the warning lights on your car’s dashboard—you can, but it won’t end well. With global digital advertising and marketing projected to hit a staggering $786.2 billion by 2026, businesses are throwing money at online strategies in the hopes that an algorithm, somewhere, will bless them with engagement. Keeping up with the latest trends isn’t just advisable; it’s the difference between a thriving brand and one that’s still wondering why its email open rates resemble an abandoned amusement park.
Of course, digital marketing isn’t just growing—it’s mutating at an alarming rate. A full 72% of marketing budgets are now funneled into digital channels, ensuring that no matter where you go online, an ad will find you. Email marketing remains the scrappy underdog, delivering an absurdly high return of $36 to $42 for every dollar spent, proving once again that the most effective way to sell something is to simply keep showing up in someone’s inbox like an overenthusiastic ghost. Meanwhile, video content continues its reign, with 91% of marketers now using it to engage audiences, because nothing holds a modern human’s attention quite like moving pictures and the vague promise of entertainment.
Then, of course, there’s search engine optimization (SEO), the dark art of convincing Google that your content is worthy of attention. With the tech giant commanding a terrifying 92% of the global search engine market, businesses are desperately tweaking their websites, rewriting old blog posts, and hoping to trick the algorithm into sending them more traffic. The effort is worth it—organic search delivers the highest ROI for nearly half of marketers, and republishing content can boost organic traffic by as much as 106%, which is just a fancy way of saying, Google rewards you for cleaning up your old messes.
Social media, naturally, refuses to be left out. A full 91% of businesses now use it for marketing, ensuring that every scroll through Instagram or LinkedIn feels like a never-ending digital shopping mall. Short-form video has become the It Girl of online content, with 54% of consumers actively preferring brands that produce video—probably because watching something requires far less effort than reading.
And if all this weren’t enough to keep marketers up at night, artificial intelligence and automation are now steering the future. AI-driven personalization is proving disturbingly effective, increasing revenue by up to 30% for businesses that use it, while programmatic advertising—essentially letting machines handle the ad-buying chaos—is expected to surpass $150 billion globally by 2025. At this point, it’s safe to assume that soon, your entire marketing strategy will be dictated by AI while you sit back and pretend you’re still in control.
So, are you ready to dive into 100 digital marketing statistics that will either make you feel very informed or slightly overwhelmed? Either way, let’s jump in—before the algorithms do it for us.
General Digital Marketing Statistics
- The global digital advertising and marketing market is projected to reach $786.2 billion by 2026. (Statista)
- Digital marketing budgets have seen a 10% growth rate between 2023 and 2024. (Gartner)
- 72% of overall marketing budgets are allocated to digital channels. (Deloitte)
- The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. (PwC)
- 63% of businesses have increased their digital marketing budgets in recent years. (Statista)
- Satire Stat: 83% of marketers believe adding “AI” to their job title makes them instantly 50% more credible. (MadeUpStats Weekly)
Search Engine Optimization (SEO) Statistics
- 49% of businesses say that organic search brings them the best marketing ROI. (BrightEdge)
- Google holds 92% of the total worldwide search engine market share. (Statista)
- 43% of eCommerce traffic comes from organic Google searches. (Forrester)
- The average click-through rate (CTR) for the first position in Google search results is 31.7%. (Advanced Web Ranking)
- Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%. (HubSpot)
- Satire Stat: 99% of SEO experts spend more time debating Google’s algorithm updates than actually optimizing websites.
Content Marketing Statistics
- Companies with blogs produce an average of 67% more leads per month than those without. (DemandMetric)
- 91% of businesses use video as a marketing tool in 2023. (Wyzowl)
- Short-form video is the top leveraged media format in marketers’ content strategies. (Sprout Social)
- Blog posts are the most popular content format, with 9 out of 10 marketers using their blogs to achieve their content goals. (Content Marketing Institute)
- 96% of marketers agree that videos have helped increase users’ understanding of their product or service. (Wistia)
Social Media Marketing Statistics
- Over 91% of businesses use social media for marketing. (Hootsuite)
- The average US adult spends over 2 hours on social media every day. (Pew Research)
- Facebook has over 3 billion monthly active users and is the most-used social network worldwide. (Statista)
- Instagram has 2 billion monthly active users globally. (HubSpot)
- LinkedIn has over a billion members across 200 countries and regions. (LinkedIn)
Email Marketing Statistics
- Email marketing returns $36 to $42 for every $1 spent. (Litmus)
- 78% of marketers report email open rates between 20% and 50%. (Campaign Monitor)
- Thursday has the highest open-to-conversion rate of any weekday. (Omnisend)
- 88% of people use email every day, and 39% check their inboxes three to five times a day. (Pew Research)
- Email marketing revenue is expected to grow by $5.57 billion from 2024 to 2027, with a compound annual growth rate (CAGR) of 13%. (Statista)
Pay-Per-Click (PPC) Advertising Statistics
- PPC returns $2 for every $1 spent, resulting in a 200% ROI. (Google Ads)
- Paid ad channels with the highest reported ROI include Facebook Ads and Google Ads. (HubSpot)
- Search accounts for 40.9% of the global digital advertising and marketing market. (eMarketer)
- Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. (Statista)
- 63% of businesses have increased their digital marketing budgets in recent years. (Deloitte)
Mobile Marketing Statistics
- Smartphones account for over 70% of retail website visits worldwide. (Statista)
- 63% of consumers prefer to find information about brands and products with their mobile devices. (Think with Google)
- Most marketers report that mobile devices were responsible for more than half of their annual traffic. (HubSpot)
- The average U.S. household had 22 connected devices in 2022. (Pew Research)
B2B Marketing Statistics
- 71% of B2B buyers consume blog content during their buying journey. (DemandGen Report)
- 59% of B2B marketers say email is their most effective revenue-generating channel. (Statista)
- 70% of B2B marketers use video as part of their content strategy. (HubSpot)
- Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. (Forrester)
- 83% of B2B marketers use LinkedIn for organic marketing, with 40% saying it’s their best platform for ROI. (LinkedIn)
Programmatic Advertising Statistics
- Programmatic ad spending is projected to exceed $150 billion by 2025. (eMarketer)
- Programmatic ads improve targeting by up to 50%, increasing ROI. (Statista)
- 90% of programmatic ads are purchased through real-time bidding (RTB). (IAB)
- Over 88% of programmatic platforms now incorporate AI-driven fraud prevention. (AdExchanger)
- Programmatic video ad spending is growing at 20% annually. (eMarketer)
Retention Marketing Statistics
- Acquiring a new customer can cost 5x more than retaining an existing one. (Harvard Business Review)
- Increasing customer retention by just 5% can boost profits by 25%-95%. (Bain & Company)
- 80% of customers are more likely to purchase from a brand offering personalized experiences. (Epsilon)
- Repeat customers spend 67% more than new ones. (Shopify)
- 89% of customers say proactive customer service positively impacts retention. (HubSpot)
Analytics and Measurement Statistics
- 63% of marketers say measuring ROI is their biggest challenge. (HubSpot)
- 87% of marketers use analytics to inform business decisions. (Deloitte)
- Only 58% of marketers understand which attribution model to use. (Google Analytics)
- Organic search drives 53% of website traffic on average. (BrightEdge)
- 65% of businesses use a central dashboard for analytics. (Statista)
Mobile App Marketing Statistics
- The mobile app market is expected to reach $935 billion in revenue by 2025. (Statista)
- 25% of users abandon apps after a single use. (Localytics)
- Apps with push notifications see 88% more engagement. (Airship)
- In-app advertising spending will exceed $350 billion by 2027. (eMarketer)
- The average smartphone user has over 80 apps installed but uses only 9 apps daily. (TechCrunch)
Ecommerce Conversion Rate Optimization Statistics
- The average eCommerce conversion rate globally is 2.58%. (Shopify)
- Businesses that run A/B tests on their websites see a 49% improvement in conversion rates. (Optimizely)
- Reducing checkout page loading times can increase conversions by 20%. (Google)
- Products with customer reviews convert at a rate 270% higher than those without. (PowerReviews)
- Personalized product recommendations drive a 26% increase in revenue. (Dynamic Yield)
Customer Experience (CX) Statistics
- 73% of consumers say CX is an important factor in purchasing decisions. (PwC)
- 77% of companies use automation to improve customer service. (Salesforce)
- 32% of customers stop doing business with a brand after one bad experience. (Qualtrics)
- 67% of customers expect brands to use real-time engagement tools. (Zendesk)
- 70% of customers appreciate brands that offer proactive service alerts. (Gartner)
Augmented Reality (AR) and Virtual Reality (VR) Statistics
- The AR market is expected to reach $97.76 billion by 2028. (Grand View Research)
- AR experiences increase customer engagement rates by 70%. (Deloitte)
- 61% of consumers prefer retailers with AR capabilities. (Statista)
- AR try-on experiences boost conversion rates by up to 40%. (Snapchat Business)
- Consumers remember AR ads 70% more effectively than non-AR ads. (Neurosight)
Podcast Advertising Statistics
- Podcast ad spending is projected to exceed $4 billion by 2025. (IAB)
- 62% of US adults listen to podcasts, up from 55% in 2020. (Edison Research)
- 81% of podcast listeners say they take action after hearing podcast ads. (Nielsen)
- Podcast ads have a 71% unaided recall rate. (Nielsen)
- Podcast advertising delivers 2.2x better ROI compared to traditional digital ads. (Podtrac)
Marketing Automation Statistics
- 51% of companies use marketing automation to manage their campaigns. (HubSpot)
- Automation increases marketing productivity by an average of 30%. (Marketo)
- 80% of businesses using marketing automation generate more leads. (Pardot)
- Automated emails generate 320% more revenue than non-automated emails. (Campaign Monitor)
- Marketers save 6+ hours per week by automating repetitive tasks. (GetResponse)
Digital Advertising Statistics
- Digital ads account for 67% of total ad spend globally. (Statista)
- The average click-through rate (CTR) for display ads is 0.46%. (Google)
- Retargeting ads are 76% more likely to be clicked than regular display ads. (Criteo)
- Video ad spending will reach $91 billion by 2025. (eMarketer)
- Native ads drive 60% more engagement than traditional banner ads. (Outbrain)
Local Marketing Statistics
- 76% of people who search for something nearby visit a business within a day. (Google)
- 28% of local searches result in a purchase. (Think with Google)
- Businesses with more than 10 reviews are 37% more likely to be trusted. (BrightLocal)
- Optimized GMB listings get 7x more clicks. (HubSpot)
- Location-based ads are 20x more effective than traditional ads. (Statista)
Digital Privacy and Compliance Statistics
- 67% of consumers are aware of GDPR regulations and expect brands to comply. (PwC)
- 6% of consumers avoid websites they perceive as overusing cookies. (Statista)
- 91% of consumers say they are concerned about their data privacy online. (Cisco)
- 50% of businesses say compliance with data regulations has improved customer trust. (Deloitte)
- 75% of consumers will only purchase from brands they trust with their data. (Salesforce)
Gen Z and Millennial Marketing Statistics
- 98% of Gen Z owns a smartphone, and 55% use it more than 5 hours per day. (Pew Research)
- 65% of Gen Z trusts influencers over brands. (Statista)
- Gen Z spends an average of 3 hours daily on social media. (Hootsuite)
- 73% of Millennials are willing to spend more on sustainable products. (Nielsen)
- Short-form video is the most engaging content for Gen Z, with TikTok leading as their preferred platform. (TikTok Business)
Interactive Content Statistics
- Interactive content generates twice as much engagement as static content. (Demand Metric)
- 81% of marketers say interactive quizzes improve lead generation. (BuzzSumo)
- Pages with interactive elements see a 47% longer dwell time. (Content Marketing Institute)
- 88% of marketers report higher ROI with interactive content than passive content. (Outgrow)
- Interactive calculators and tools improve lead conversion rates by 30%. (HubSpot)
Some Key Takeaways
These 100 digital marketing statistics paint a clear picture of where the industry is headed in 2025—straight into an AI-powered, video-dominated, algorithm-obsessed future where marketers will either adapt or be left shouting into the void. As businesses scramble to prioritize digital-first strategies, leveraging these insights isn’t just helpful; it’s the only way to avoid pouring money into ad campaigns that vanish into the internet’s great abyss.
From the ever-expanding rule of video and social media to the eerie effectiveness of AI-driven personalization and programmatic advertising, each trend offers a new way to optimize marketing efforts—or at the very least, a reason to pretend you fully understand what programmatic advertising actually is. The continued dominance of mobile underscores the urgent need for brands to stop treating mobile design as an afterthought, while email marketing’s stubborn refusal to die reminds us that, yes, people still respond to messages that seem like they were written just for them—even if they secretly know they weren’t.
Meanwhile, automation and AI are charging forward, ensuring that marketing campaigns are managed with machine-like precision (and, ironically, a growing lack of human involvement). As consumer expectations continue to evolve—demanding faster, smarter, and more personalized interactions—marketers have no choice but to follow suit, delivering relevant, engaging, and timely content across every possible channel.
Or, of course, they could ignore all of this and keep doing what they’ve always done. But if history has taught us anything, it’s that the internet has little patience for brands that refuse to evolve.
Written by: Tony Zayas, Chief Revenue Officer
In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.