In today’s digital-first world, businesses can no longer afford to ignore the power of data-driven marketing. With global digital advertising and marketing projected to reach $786.2 billion by 2026 (Statista), staying informed about the latest trends and statistics is essential for success. Whether you’re optimizing your website for search engines, leveraging social media, or refining your email campaigns, understanding the numbers behind these strategies can help you allocate your resources effectively and achieve better results.
Digital marketing is not just growing—it’s evolving. Consider this: 72% of overall marketing budgets are now allocated to digital channels (Deloitte), and that number is only expected to increase. Businesses that embrace these trends are seeing significant returns. For example, email marketing boasts a return of $36 to $42 for every $1 spent (Litmus), making it one of the most cost-effective tools available. Similarly, video marketing has become a cornerstone of content strategies, with 91% of marketers using video to engage audiences in 2023 (Wyzowl).
Search engine optimization (SEO) remains a critical component of any successful digital strategy. Google, holding a staggering 92% share of the global search engine market (Statista), continues to drive the majority of web traffic. Businesses that prioritize SEO see measurable benefits; for example, organic search delivers the highest ROI for 49% of marketers (BrightEdge). Additionally, republishing and optimizing old blog content can increase organic traffic by as much as 106% (HubSpot), underscoring the importance of consistent content management.
Social media, too, has cemented its place as an indispensable marketing channel. Over 91% of businesses use social media for marketing (Hootsuite), while platforms like Instagram and LinkedIn boast billions of active users globally. Short-form video content, such as TikToks or Instagram Reels, has emerged as a dominant trend, with 54% of consumers preferring brands that produce video content (Animoto).
As we move into 2025, artificial intelligence (AI) and automation are shaping the future of marketing. AI-driven personalization is transforming customer experiences, with companies reporting a 20-30% increase in revenue from tailored campaigns (McKinsey). Moreover, programmatic advertising—which automates the ad-buying process—is projected to exceed $150 billion globally by 2025 (eMarketer).
This article is your comprehensive guide to understanding the key statistics shaping the digital marketing landscape. From email marketing and PPC to mobile and influencer strategies, each statistic is not just a number but a potential opportunity to refine your approach and achieve measurable growth. By diving into these insights, you can gain a deeper understanding of the industry and create data-driven strategies that resonate with your audience.
Ready to explore the numbers behind the trends? Let’s dive into 100 digital marketing statistics that will help you stay ahead in 2025.
General Digital Marketing Statistics
- The global digital advertising and marketing market is projected to reach $786.2 billion by 2026. (Statista)
- Digital marketing budgets have seen a 10% growth rate between 2023 and 2024. (Gartner)
- 72% of overall marketing budgets are allocated to digital channels. (Deloitte)
- The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. (PwC)
- 63% of businesses have increased their digital marketing budgets in recent years. (Statista)
- Satire Stat: 83% of marketers believe adding “AI” to their job title makes them instantly 50% more credible. (MadeUpStats Weekly)
Search Engine Optimization (SEO) Statistics
- 49% of businesses say that organic search brings them the best marketing ROI. (BrightEdge)
- Google holds 92% of the total worldwide search engine market share. (Statista)
- 43% of eCommerce traffic comes from organic Google searches. (Forrester)
- The average click-through rate (CTR) for the first position in Google search results is 31.7%. (Advanced Web Ranking)
- Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%. (HubSpot)
- Satire Stat: 99% of SEO experts spend more time debating Google’s algorithm updates than actually optimizing websites. (SearchEngineSilliness)
Content Marketing Statistics
- Companies with blogs produce an average of 67% more leads per month than those without. (DemandMetric)
- 91% of businesses use video as a marketing tool in 2023. (Wyzowl)
- Short-form video is the top leveraged media format in marketers’ content strategies. (Sprout Social)
- Blog posts are the most popular content format, with 9 out of 10 marketers using their blogs to achieve their content goals. (Content Marketing Institute)
- 96% of marketers agree that videos have helped increase users’ understanding of their product or service. (Wistia)
- Satire Stat: 67% of influencers would rather post about their morning coffee than their brand collaborations. (SocialSphere Humor)
Social Media Marketing Statistics
- Over 91% of businesses use social media for marketing. (Hootsuite)
- The average US adult spends over 2 hours on social media every day. (Pew Research)
- Facebook has over 3 billion monthly active users and is the most-used social network worldwide. (Statista)
- Instagram has 2 billion monthly active users globally. (HubSpot)
- LinkedIn has over a billion members across 200 countries and regions. (LinkedIn)
- Satire Stat: 75% of marketers believe creating memes counts as a long-term content strategy. (MemesOverMetrics)
Email Marketing Statistics
- Email marketing returns $36 to $42 for every $1 spent. (Litmus)
- 78% of marketers report email open rates between 20% and 50%. (Campaign Monitor)
- Thursday has the highest open-to-conversion rate of any weekday. (Omnisend)
- 88% of people use email every day, and 39% check their inboxes three to five times a day. (Pew Research)
- Email marketing revenue is expected to grow by $5.57 billion from 2024 to 2027, with a compound annual growth rate (CAGR) of 13%. (Statista)
- Satire Stat: 43% of people claim to have “accidentally” signed up for email lists they secretly love. (Insivia Marketing Agency)
Pay-Per-Click (PPC) Advertising Statistics
- PPC returns $2 for every $1 spent, resulting in a 200% ROI. (Google Ads)
- Paid ad channels with the highest reported ROI include Facebook Ads and Google Ads. (HubSpot)
- Search accounts for 40.9% of the global digital advertising and marketing market. (eMarketer)
- Digital display is projected to grow at a 15.5% CAGR, while search is projected to grow at 12.2%. (Statista)
- 63% of businesses have increased their digital marketing budgets in recent years. (Deloitte)
- Satire Stat: 72% of PPC advertisers admit to bidding on their competitors’ brand names after “a friendly lunch meeting.” (Insivia Competitive Ad Trends)
Mobile Marketing Statistics
- Smartphones account for over 70% of retail website visits worldwide. (Statista)
- 63% of consumers prefer to find information about brands and products with their mobile devices. (Think with Google)
- Most marketers report that mobile devices were responsible for more than half of their annual traffic. (HubSpot)
- The average U.S. household had 22 connected devices in 2022. (Pew Research)
- Satire Stat: The average person checks their phone 96 times per day, but 87% claim it’s for “work purposes.” (Insivia Mobile Usage Study)
B2B Marketing Statistics
- 71% of B2B buyers consume blog content during their buying journey. (DemandGen Report)
- 59% of B2B marketers say email is their most effective revenue-generating channel. (Statista)
- 70% of B2B marketers use video as part of their content strategy. (HubSpot)
- Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. (Forrester)
- 83% of B2B marketers use LinkedIn for organic marketing, with 40% saying it’s their best platform for ROI. (LinkedIn)
- Satire Stat: 54% of B2B marketers use at least one buzzword they don’t understand in every campaign. (Insivia Marketing Lingo Survey)
Programmatic Advertising Statistics
- Programmatic ad spending is projected to exceed $150 billion by 2025. (eMarketer)
- Programmatic ads improve targeting by up to 50%, increasing ROI. (Statista)
- 90% of programmatic ads are purchased through real-time bidding (RTB). (IAB)
- Over 88% of programmatic platforms now incorporate AI-driven fraud prevention. (AdExchanger)
- Programmatic video ad spending is growing at 20% annually. (eMarketer)
- Satire Stat: 68% of programmatic ads are shown to pets “just in case they influence household purchases.” (Insivia AI Ad Research)
Retention Marketing Statistics
- Acquiring a new customer can cost 5x more than retaining an existing one. (Harvard Business Review)
- Increasing customer retention by just 5% can boost profits by 25%-95%. (Bain & Company)
- 80% of customers are more likely to purchase from a brand offering personalized experiences. (Epsilon)
- Repeat customers spend 67% more than new ones. (Shopify)
- 89% of customers say proactive customer service positively impacts retention. (HubSpot)
- Satire Stat: 48% of loyal customers would consider switching brands if offered free coffee. (Insivia Retention Report)
Analytics and Measurement Statistics
- 63% of marketers say measuring ROI is their biggest challenge. (HubSpot)
- 87% of marketers use analytics to inform business decisions. (Deloitte)
- Only 58% of marketers understand which attribution model to use. (Google Analytics)
- Organic search drives 53% of website traffic on average. (BrightEdge)
- 65% of businesses use a central dashboard for analytics. (Statista)
- Satire Stat: 37% of marketers believe their dashboards are “just there to look impressive.” (Insivia Data Confidence Report)
Mobile App Marketing Statistics
- The mobile app market is expected to reach $935 billion in revenue by 2025. (Statista)
- 25% of users abandon apps after a single use. (Localytics)
- Apps with push notifications see 88% more engagement. (Airship)
- In-app advertising spending will exceed $350 billion by 2027. (eMarketer)
- The average smartphone user has over 80 apps installed but uses only 9 apps daily. (TechCrunch)
- Satire Stat: 62% of app users delete apps because they “feel judged” by excessive push notifications. (Insivia App Behavior Study)
Ecommerce Conversion Rate Optimization Statistics
- The average eCommerce conversion rate globally is 2.58%. (Shopify)
- Businesses that run A/B tests on their websites see a 49% improvement in conversion rates. (Optimizely)
- Reducing checkout page loading times can increase conversions by 20%. (Google)
- Products with customer reviews convert at a rate 270% higher than those without. (PowerReviews)
- Personalized product recommendations drive a 26% increase in revenue. (Dynamic Yield)
- Satire Stat: Adding a picture of a puppy to checkout pages increases conversions by 22%. (Insivia CRO Experiments)
Customer Experience (CX) Statistics
- 73% of consumers say CX is an important factor in purchasing decisions. (PwC)
- 77% of companies use automation to improve customer service. (Salesforce)
- 32% of customers stop doing business with a brand after one bad experience. (Qualtrics)
- 67% of customers expect brands to use real-time engagement tools. (Zendesk)
- 70% of customers appreciate brands that offer proactive service alerts. (Gartner)
- Satire Stat: 41% of customers rate their experience better if the brand’s chat support uses emojis. (Insivia CX Trends)
Augmented Reality (AR) and Virtual Reality (VR) Statistics
- The AR market is expected to reach $97.76 billion by 2028. (Grand View Research)
- AR experiences increase customer engagement rates by 70%. (Deloitte)
- 61% of consumers prefer retailers with AR capabilities. (Statista)
- AR try-on experiences boost conversion rates by up to 40%. (Snapchat Business)
- Consumers remember AR ads 70% more effectively than non-AR ads. (Neurosight)
- Satire Stat: 39% of users think AR features make their selfies “10x cooler.” (Insivia Emerging Tech Report)
Podcast Advertising Statistics
- Podcast ad spending is projected to exceed $4 billion by 2025. (IAB)
- 62% of US adults listen to podcasts, up from 55% in 2020. (Edison Research)
- 81% of podcast listeners say they take action after hearing podcast ads. (Nielsen)
- Podcast ads have a 71% unaided recall rate. (Nielsen)
- Podcast advertising delivers 2.2x better ROI compared to traditional digital ads. (Podtrac)
- Satire Stat: 52% of podcast listeners admit to fast-forwarding ads, only to rewind because they feel guilty. (Insivia Audio Marketing Study)
Marketing Automation Statistics
- 51% of companies use marketing automation to manage their campaigns. (HubSpot)
- Automation increases marketing productivity by an average of 30%. (Marketo)
- 80% of businesses using marketing automation generate more leads. (Pardot)
- Automated emails generate 320% more revenue than non-automated emails. (Campaign Monitor)
- Marketers save 6+ hours per week by automating repetitive tasks. (GetResponse)
- Satire Stat: 73% of automated emails are so well-timed, they’re mistaken for “actual psychic abilities.” (Insivia Automation Insights)
Digital Advertising Statistics
- Digital ads account for 67% of total ad spend globally. (Statista)
- The average click-through rate (CTR) for display ads is 0.46%. (Google)
- Retargeting ads are 76% more likely to be clicked than regular display ads. (Criteo)
- Video ad spending will reach $91 billion by 2025. (eMarketer)
- Native ads drive 60% more engagement than traditional banner ads. (Outbrain)
- Satire Stat: 47% of people click on retargeted ads “just to make them go away.” (Insivia Digital Ad Trends)
Local Marketing Statistics
- 76% of people who search for something nearby visit a business within a day. (Google)
- 28% of local searches result in a purchase. (Think with Google)
- Businesses with more than 10 reviews are 37% more likely to be trusted. (BrightLocal)
- Optimized GMB listings get 7x more clicks. (HubSpot)
- Location-based ads are 20x more effective than traditional ads. (Statista)
- Satire Stat: 58% of people claim they only leave 5-star reviews after “accidentally” enjoying their experience. (Insivia Local Marketing Analysis)
Digital Privacy and Compliance Statistics
- 67% of consumers are aware of GDPR regulations and expect brands to comply. (PwC)
- 6% of consumers avoid websites they perceive as overusing cookies. (Statista)
- 91% of consumers say they are concerned about their data privacy online. (Cisco)
- 50% of businesses say compliance with data regulations has improved customer trust. (Deloitte)
- 75% of consumers will only purchase from brands they trust with their data. (Salesforce)
- Satire Stat: 44% of consumers say they only “pretend” to read cookie policies to look smart. (Insivia Privacy Perceptions Report)
Gen Z and Millennial Marketing Statistics
- 98% of Gen Z owns a smartphone, and 55% use it more than 5 hours per day. (Pew Research)
- 65% of Gen Z trusts influencers over brands. (Statista)
- Gen Z spends an average of 3 hours daily on social media. (Hootsuite)
- 73% of Millennials are willing to spend more on sustainable products. (Nielsen)
- Short-form video is the most engaging content for Gen Z, with TikTok leading as their preferred platform. (TikTok Business)
- Satire Stat: 62% of Gen Z believe brands should “just vibe” with their audience for better marketing results. (Insivia Generational Insights)
Interactive Content Statistics
- Interactive content generates twice as much engagement as static content. (Demand Metric)
- 81% of marketers say interactive quizzes improve lead generation. (BuzzSumo)
- Pages with interactive elements see a 47% longer dwell time. (Content Marketing Institute)
- 88% of marketers report higher ROI with interactive content than passive content. (Outgrow)
- Interactive calculators and tools improve lead conversion rates by 30%. (HubSpot)
- Satire Stat: 33% of people spend more time playing with interactive content than working on actual tasks. (Insivia Interactive Content Report)
Conclusion: Key Takeaways
These 100 digital marketing statistics highlight the key trends shaping the industry in 2025. As businesses continue to shift their focus toward digital-first strategies, leveraging these insights can provide a significant competitive advantage. From the dominance of video and social media marketing to the essential role of AI-driven personalization and programmatic advertising, each trend represents an opportunity to optimize your marketing efforts.
Staying informed about the latest developments allows marketers to make data-driven decisions that enhance customer experiences and improve ROI. For example, the growing reliance on mobile devices underscores the need for mobile-first design and seamless user experiences. Similarly, the sustained effectiveness of email marketing reminds us of the value of personalized communication with customers.
Moreover, the increasing adoption of automation tools and AI highlights the importance of innovation in campaign management and audience targeting. As consumer expectations evolve, marketers must adapt by delivering relevant, engaging, and timely content across all channels.
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Written by: Tony Zayas, Chief Revenue Officer
In my role as Chief Revenue Officer at Insivia, I am at the forefront of driving transformation and results for SaaS and technology companies. I lead strategic marketing and business development initiatives, helping businesses overcome plateaus and achieve significant growth. My journey has led me to collaborate with leading businesses and apply my knowledge to revolutionize industries.