If the right website traffic can move more streamlined through our website and sales process, it is important to employ tactics that do that. You may have a lot of relevant traffic potential right at your fingertips, you just may not be utilizing the right strategies.
The key concept is to evaluate your channels for how those people will match the criteria that we mentioned above. This is your target audience that should be your main focus.
Getting the right website traffic for marketing channels
Search Engine Optimization
When you optimize for the right phrases, it drives organic traffic that has a high demand. According to the Search Engine Journal, 49% of marketers report that organic search has the best ROI of any marketing channel. So an SEO strategy should be at the top of your priorities for driving website traffic.
Make sure you include a relevant search term in the title and meta description. This will not only be the first thing people will see, but it will influence how you rank in the search engine.
Paid Advertising
When it is done right, it can drive a lot of the right people with demand - search advertising obviously is targeted at people with a need. When you advertise toward your target audience, you'll naturally drive more leads.
Partners and affiliates are other strong channels for visitors that have demand. Influencer Marketing Hub states that 8 out of 10 brands run an affiliate marketing program. This channel is so popular because partners/affiliates increase your brand awareness and referral traffic.
Meaningful, Long-Form Content
Create blog posts that provide value to your audience. According to Optinmonster, companies who blog get 97% more links to their websites. So it's a win-win for your viewers and your online reach. Produce high-quality content that's relevant and aligns with your business goals. You can even try and guest post on other relevant industry-leading websites to build up your reputation.
Your content strategy for blog posts should correlate to your overarching goal for what you want to accomplish for your business. If it's not aligned with your goals, you may not be creating quality content for your relevant audience.
Evergreen Content
Make sure you’re creating evergreen content while also giving a unique perspective that’s industry specific. Create content that will never go out of date with long tail keywords that you'll gain the most organic traffic from.
Evergreen content drives prospects to your SaaS sales funnel, continually drives traffic to your website, improves SEO rank, positions your brand as an industry leader, and connects with audiences through other channels.
You can backlink to this type of content throughout your blog posts to further improve your SEO initiatives as well.
Social Media Platforms
Use social media platforms to advertise to your ideal customers while also creating various types of content. Increasing your reach across your social network can help your business gain quality traffic to your website and as a result, more leads. Create content that resonates with your target audience and they'll naturally want to do business with you.
Utilize Facebook ads to get more social traffic to your business. This referral traffic is super helpful for your visibility.
Data Analytics Tools
Utilize tools like Google Analytics to optimize your website for your particular target audience. Tools like this give you key metrics on your website performance. Using the data it provides will allow you to gain better insight into the areas you need to improve on.