1. Choosing Keywords Without Research
In order to effectively optimize the types of keywords in SEO for your site, you need to choose the appropriate keywords. Not only are they important because they are used throughout your content, they are also responsible for attracting search engine spiders. With the wrong keywords, you can miss valuable opportunities and gain traffic that won't convert.
When it comes to SEO for SaaS companies, there are a lot of mistakes that can be made. From building the wrong links to using flash-based websites, these mistakes can hurt your rankings and visibility in search engine results. It is important to make sure you use keywords correctly, optimize title tags, focus on all search engines, create quality links naturally, understand your target
How to choose keywords:
Relevance
Google ranks content based on relevance and how well it answers the question, prompt, etc. being asked.
Authority
If Google deems your site and it's content authoritative based on your use of keyword authority, SEO will improve. This is why utilizing an SEO tool like SEMRush is vital.
Volume
Ranking number one for a keyword can be great! But, what if no one actually searches that word? Then, none of your content will be seen. So, generating great content for high-ranking keywords is imperative.