In a world where your coat, luggage, or even car can be claimed with nothing more than a tiny slip of paper, Derek Pacqué saw an opportunity to change the game. As founder and CEO of CHEXOLOGY, Pacqué isn’t just eliminating claim tickets—he’s reimagining trust, efficiency, and data capture in the check-in/check-out experience.
What started as a way to solve his own pain point in a Bloomington, Indiana bar coat check has grown into a hospitality technology platform trusted by leading venues, hotels, and casinos.
The Problem Hidden in Plain Sight
Paper claim tickets are more than just outdated—they’re insecure, costly, and slow.
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Security gap: Drop a ticket, and anyone can walk off with your belongings.
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Bottlenecks: Lose your ticket and you hold up every guest behind you.
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Zero intelligence: Paper tells you nothing about customer behavior, wait times, or operational efficiency.
Pacqué recognized that the problem wasn’t just inconvenience—it was lost revenue, poor guest experience, and a total lack of usable data.
Turning a Simple Idea Into a Scalable Platform
Pacqué’s original “Who’s Your Coat Check” service quickly proved demand for a better coat check experience. But it was the shift from service provider to technology innovator that opened the door to scale.
CHEXOLOGY’s platform replaces claim tickets with a digital, data-driven system:
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Guests check in via phone number (no paper to lose)
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Item and guest photos create indisputable proof of ownership
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NFC-enabled tags speed up processing—often faster than ripping a ticket stub
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Staff can handle lost-ticket situations in seconds instead of minutes
Why This Matters for Buyer Intelligence
Every check-in is more than a transaction—it’s a chance to understand guest behavior. CHEXOLOGY’s system captures operational data that paper never could:
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Volume and peak-time analytics to optimize staffing
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Item retrieval patterns that reveal guest preferences
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Location-specific usage trends to inform expansion
This turns a purely operational touchpoint into a source of real buyer intelligence—data that can guide both marketing strategy and service design.
Positioning CHEXOLOGY in the Market
CHEXOLOGY’s value proposition is deceptively simple: More secure, more efficient, often less expensive than paper. But Pacqué knows that positioning is about more than features—it’s about the outcome.
For hotels, casinos, and venues, that outcome is:
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Shorter lines → Happier guests who spend more time (and money) inside
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Increased trust → More guests willing to use services like luggage storage or valet
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Actionable insights → Data that can feed loyalty programs, targeted offers, and upsell strategies
By framing the platform not as “coat check software” but as a guest experience and intelligence solution, CHEXOLOGY positions itself as a growth driver, not just a tech upgrade.
Hospitality Case Study: Circa Resort & Casino
In Las Vegas, Circa wanted to pair its high-tech brand with a seamless guest experience. CHEXOLOGY implemented its system for luggage storage—eliminating tickets, reducing errors, and cutting retrieval times dramatically.
A side-by-side video showed the difference:
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With paper: Guests waited longer, staff scrambled, mistakes happened.
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With CHEXOLOGY: Guests got luggage quickly, staff stayed organized, and every interaction was tracked.
The story wasn’t just about speed—it was about aligning with Circa’s brand promise of a modern, tech-enabled stay.
The Roadmap: From Coats to Cars
CHEXOLOGY started with coats and bags, expanded to silent disco headphones, and is now targeting:
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Hotel luggage and package storage
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Beach and resort equipment rentals
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Valet and vehicle check-in
The mission is clear: wherever paper claim tickets exist, CHEXOLOGY wants to replace them with a system that builds trust and captures data.
Takeaway for Growth Leaders
CHEXOLOGY’s journey is a masterclass in:
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Identifying a buyer pain point that others ignore
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Reframing the solution in terms of trust, efficiency, and intelligence
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Using customer success stories to validate positioning in new markets
For hospitality brands, the real win isn’t just operational—it’s the ability to understand and serve guests better through the intelligence gained at every check-in.