Statistic Info
Cost of Customer Acquisition is About 11 Months’ of Revenue The median startup spends about 92% of first year average contract value on the sale, implying an 11 month payback period on the CAC. An additional months’ revenue is required to upsell a customer and about the same is required to close a renewal.
Tomasz Tonguz
More SaaS + Software Stats
The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.
More Growth Strategy Stats
They may forget what you said, but they will never forget how you made them feel.
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
SaaS companies in the $7.5MM-$15MM range are among the fastest growers
In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.