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The phenomenon of longer contract terms for larger contracts is pretty clear. Companies in the “elephant hunter” group are less aggressively booking super long-term contracts. Respondents with >$250K median ACV book nearly 25% of their contracts at 3 years or longer (down from 35% in the 2015 group).

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More SaaS + Software Stats

55% of SaaS companies rate Customer Retention as the key metric to measure

Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

How Often Should The Pricing Committee Be Meeting And Making Changes?

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

More than two thirds of SAAS companies experienced annual churn rates of 5% or higher

The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling

Customer Segmentation analysis will help point out which are your most profitable segments

Publicly-traded SaaS companies have an average Revenue Per Employee of $200,000

More Growth Strategy Stats

54% treat upselling and add-on sales as high priority

Less than 20% of new revenue came from existing customers in the form of up-sell and expansion sales

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

55% of SaaS companies rate Customer Retention as the key metric to measure

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

At Facebook, 15 percent of tech roles are staffed by women

The very best SAAS companies keep monthly revenue churn at around 0.58%, that’s only about 7% revenue churn a year

Three uses for the SaaS Guidelines

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015