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How Can Manufacturers Get the Right Customers?
Personas and The “Broken Telephone” Game
Managing KPIs with Analytics
The Basics of Analyzing Your Audience
Custom Analytics Dashboards
Creating an Audience Matrix
Take AIM: How to Target the Right Audience
Analytics – The Basics
Driving ROI from Google Analytics
How can Manufacturers use CRM and Automation to increase exposure to their target audience?
Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less
If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer
Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing
Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month
Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.
86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available
The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer
Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added
Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network
In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.