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In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs
Negative Churn and Expansion Revenue
The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions
All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?
In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.
The average SaaS company spends just 6 hours determining their pricing strategy
The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%
As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x
Three uses for the SaaS Guidelines
Software and online services are in a period of dizzying growth
Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
The median monthly revenue churn for large SaaS companies is 0.75%, translating into an annual revenue churn rate of 10%
SaaS businesses face significant losses in the early years (and often an associated cash flow problem)
At Twitter, 10 percent of tech roles are staffed by women
Growing faster has twice as much impact on share price as improving margins
High-growth companies offer a return to shareholders 5 times greater than medium-growth companies
Internet Sales strategies have a significantly lower CAC of just $0.42
The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel