Software to create, hone and evolve your growth strategy collaboratively with your team.
Meet FrictionlessA specialized marketing program to drive audiences to action with hyper-targeted, conversion-centric experiences.
Explore MagneticPowerful tools and intelligent strategy to ensure sales teams are at the apex of their game.
Meet SaleslionIn the first 3 years, these public SaaS companies spend between 80 to 120% of their revenue in sales and marketing (using venture dollars or other forms of capital to finance the business). By year 5, that ratio has fallen to about 50% where it remains for the life of the business.
Despite the divergent revenue ramps, the marketing and sales spend patterns for these companies resemble each other strongly and serve as good benchmarks for high-growth SaaS startups.
In case you’re curious, below is the “typical” revenue growth trajectory for these SaaS companies: $50M in year five, $100M in year ten.
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