Statistic Info
By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.
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Internet Sales strategies have a significantly lower CAC of just $0.42
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The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
Three uses for the SaaS Guidelines
Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate
Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
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Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)
80% of venture capital investments take place in the enterprise
SaaS companies in the $7.5MM-$15MM range are among the fastest growers
In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.