Statistic Info

By definition, non-renewal rates are higher than gross dollar churn rates. However, it is interesting to see that the non-renewal rates are also higher for shorter duration contracts.

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If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

Internet Sales strategies have a significantly lower CAC of just $0.42

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The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

Three uses for the SaaS Guidelines

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

The largest SaaS companies (>$75million yearly revenue) attribute 2.5x as much new revenue to upselling than the smallest SaaS companies (<$1.25million): 28% versus 11%

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As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

General Dynamics is a market leader in the aerospace and defense industry. In 2018, a total of 105,600 people were working at General Dynamics.

51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution

Growth rate accelerates in the expansion stage ($2.5M – $10M ARR)

80% of venture capital investments take place in the enterprise

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

In 2018, the revenue of General Dynamics amounted to nearly 36.2 billion U.S. dollars.

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn