More than 1/2 of SAAS companies increased their spending on customer retention last year

Annual trends suggest that metrics such as customer retention cost, customer health, and customer lifetime value are the next big metrics respondents plan to track. Which Metrics Do You Plan To Track? Customer acquisition cost Conversion rates (free to paying) # of new trial or free signups Website unique visitors Customer retention cost Customer health Customer Lifetime Value (CLV) Net Promoter Score (NPS)

CATEGORY
SaaS & Tech Growth Strategy

SOURCE
Totango

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