Statistic Info

�PLG companies use product to drive user acquisition, expansion and retention

�PLG products are extremely sticky -people log in regularly and users share the products with colleagues and friends

�These businesses tend to boast amazing NPS scores

�The virality of user adoption and significant goodwill built with users enables PLG business to successfully (and efficiently) accelerate growth via cross-sell / upsell over time

HubSpot

More SaaS + Software Stats

The median annual unit churn for SAAS companies was 10% in 2016

Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem

Smaller SAAS companies reported more frequent use of third-party providers as their primary application delivery method, while the largest companies were more likely to use self-managed servers

SaaS IPOs have more than doubled over the last 12 years

SAAS companies need to track the number of visitors, trials and closed deals; And also track the conversion rates, with the goal of improving those over time

26% of SAAS companies with at least $15MM in GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

More than 1/2 of SAAS companies increased their spending on customer retention last year

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

More Growth Strategy Stats

High-growth companies offer a return to shareholders 5 times greater than medium-growth companies

The median annual unit churn for SAAS companies was 10% in 2016

Only 8% of large companies use internet sales strategies. The proportion of companies relying on internet sales increases as company size decreases

The very best SaaS businesses have a negative revenue churn rate and will have a Revenue Retention Rate of greater than 100%

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After $10M in ARR, the median growth rate slows to just under 50%

Analyzed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

High-growth companies generate 60% fewer sales opportunities than low-growth companies

Google only has a 30 percent female workforce