In 2017, IBM generated 37.8 billion U.S. dollars in global IT services revenue, making it the largest IT services company in the world in terms of net sales

Discover the top 20 customer-centric strategy books that help businesses grow by focusing on what buyers truly need. Build smarter, outside-in strategies.

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Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn what it means to be customer-centric, why it matters after the sale, and how companies can build loyalty and retention through better customer experiences.

Learn the difference between buyer-centric and customer-centric strategies—and why knowing when to use each can improve your marketing, sales, and retention.