Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesSoftware to create, hone and evolve your growth strategy collaboratively with your team.
Meet FrictionlessA specialized marketing program to drive audiences to action with hyper-targeted, conversion-centric experiences.
Explore MagneticPowerful tools and intelligent strategy to ensure sales teams are at the apex of their game.
Meet SaleslionIn other words, software companies must grow quickly to survive. Slow growing businesses suffer from the lack of oxygen that fuels growth. Raising money is more expensive. Hiring becomes challenging. Without the capacity to invest capital in growth or the ability to compete for top talent, the slow growth cycle reinforces itself.
The McKinsey study breaks down rapid growth into two parts. In part one, the authors identify five key factors of success in the early stages. Large market; logical revenue model; rapid-adoption; stealth/secrecy; proper compensation of the leadership team.
This list will surprise no one, except perhaps for stealth. Is secrecy and stealth a prerequisite to success for every massive software company? For most bottoms-up businesses, stealth isn’t a competitive advantage, but awareness is.
Part two is more interesting. The defining characteristic of enduring software businesses is they “master the transition from one act to the next.” Fast-growth startups must metamorphose constantly because the market demands it of them.
Discover how expert consulting can help HealthTech companies navigate regulatory challenges, optimize go-to-market strategies, and drive successful product adoption for long-term growth and market success.
🕑 Reading Time: 21 MinutesDiscover the benefits of hiring a Fractional CMO for your SaaS tech company. Learn how this flexible, high-level marketing executive can provide strategic leadership without the long-term commitment and costs of a full-time CMO.
🕑 Reading Time: 20 MinutesExplore essential strategies and unique challenges in valuing a new software business. Learn how accurate valuation impacts investment, growth, and strategic decisions, and why it’s crucial for founders and investors in the ever-evolving software industry.
🕑 Reading Time: 23 MinutesLearn how strategic brand positioning can help your SaaS company stand out and capture customer attention. Discover techniques like Seth Godin’s positioning grid to differentiate your brand and drive success.
🕑 Reading Time: 19 MinutesIn today’s tech-saturated market, the term “growth hacking” has become a buzzword that is often thrown around, but what exactly does it mean and why is it significant, particularly for Software […]
🕑 Reading Time: 16 MinutesArtificial intelligence packs a massive punch on a business’s way of working. With the capacity to pull insights from massive datasets, make comprehensive choices, and offer smart personalization, AI completely […]
🕑 Reading Time: 19 Minutes