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Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.

People ignore design that ignores people.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

The design process, at its best, integrates the aspirations of art, science, and culture.

The Internet has been the most fundamental change during my lifetime and for hundreds of years.

83% of China’s digital shoppers made an online purchase in the past month

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools

There are 9.6 million websites that use e-commerce technologies

Design is where science and art break even.

Everything is designed. Few things are designed well