As SaaS companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth

The key for any successful business is to keep customers coming in, and ensuring that customers remain loyal. There’s an old saying in marketing: acquiring new customers costs five times more than retaining the existing ones. This means that churn – when customers decide to abandon the product – should be closely monitored and appropriately addressed. So, does SaaS churn become more important than user acquisition?

Yes, SaaS churn can definitely become more important than user acquisition for a variety of reasons. Let’s review some of these benefits:

A Higher Retention Rate Means Less Investment in Acquisition

The retention rate increases when you focus on reducing SaaS churn rates, since you’re providing better customer service and gaining user loyalty. This means that you don’t have to invest excessive amounts of money into acquiring new users because they were already satisfied with your product or services. A higher retention ensures a stable revenue stream from customers who are already familiar with your offering and are willing to pay for it again in the future.

You Can Focus More on Existing Customers

Reducing SaaS churn allows you to focus on existing customers instead of constantly fighting for new ones. You can provide exceptional customer support to ensure that current users stay satisfied with your services, leading them to promote your offerings through word-of-mouth marketing as well as online reviews and personal recommendations.

You Can Invest Your Budget Accordingly

Investing on improving customer service while reducing SaaS churn will also help you manage your budget more efficiently, since excessive acquisition may take away from other important aspects such as research & development or product management departments.. By focusing on customer support, you can ensure that customers remain loyal without breaking the bank by overspending on ads or promotions targeting fresh prospects.

Ultimately, managing a sound SaaS churn rate can be extremely beneficial for any business owner invested in their growth plans and long-term strategies – allowing them to increase their revenue potential with existing users while not having to break the bank by investing heavily in acquisition channels.