Quote Info
David Skok has noted that there is a problem with using this formula, as you may have several expensive people in the team that should scale to handle a larger number of customers as you grow. In this case, your CAC will be too high. David suggested making�a very simple adjustment to the Sales & Marketing expenses to take only a portion of those salaries and expenses in the early days. This will provide�a better indication of how CAC will look in the future when you are at scale.
For Entrepreneurs.com
More SaaS + Software Stats
Software and online services are in a period of dizzying growth
Companies with longer contracts (2+ years) reported the lowest annual unit churn
54% treat upselling and add-on sales as high priority
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
More Growth Strategy Stats
In 2017, the global adoption rate for biotech soybean amounted to 77 percent.
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
56% treat “Existing Customer Renewals” as high priority
In 2018, the global tech spending is forecast to amount to 3,212 billion U.S. dollars.