Reported median annual unit churn (by customer count) is 10% for the group. This median has remained relatively consistent with 2015 findings.
Not surprisingly, companies with longer contracts (2+ years) reported the lowest annual unit churn.
Median annual gross dollar churn (without the benefit of upsells) is ~8%. This result is comparable to past survey results (7% in 2015, 6% in 2014, 8% in 2013).
More SaaS + Software Stats
Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.