Monthly vs. Annual Churn Rates
Now, just so we’re on the same page, 5% – 7% Annual churn – the good churn rate – translates to 0.42 – 0.58% monthly churn.
This means companies with acceptable churn only lose about 1 out of every 200 customers (or dollars) per month.
Now that’s a solid platform you can really build a high-growth company on.
On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue.
Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011.