Statistic Info
Companies that are doing a good job of controlling churn and driving new revenue from existing customers are on the whole growing substantially faster than their peers. Companies still place priority on new customer acquisition Despite a shift in the metrics companies are tracking, priority and funding for customer renewals and upsell has not increased. This suggests that despite best intentions to focus on monetizing existing customers, day-to-day business realities make it di?cult for companies to shift priority and funding. SaaS metrics shifting focus toward existing customers This year more companies than ever are looking at metrics on existing customers such as customer lifetime value, revenue per user, product adoption, and customer health.
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More Growth Strategy Stats
At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts