86% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, both in terms of executive support and funding available

Totango
Growth StrategyMarket Research🕑 Reading Time: 0 Minutes

Companies that are doing a good job of controlling churn and driving new revenue from existing customers are on the whole growing substantially faster than their peers. Companies still place priority on new customer acquisition Despite a shift in the metrics companies are tracking, priority and funding for customer renewals and upsell has not increased. This suggests that despite best intentions to focus on monetizing existing customers, day-to-day business realities make it di?cult for companies to shift priority and funding. SaaS metrics shifting focus toward existing customers This year more companies than ever are looking at metrics on existing customers such as customer lifetime value, revenue per user, product adoption, and customer health.

Developing Market Research Personas in Edtech
EdTech Market Research

Introduction: Why Market Research Personas Matter in EdTech The EdTech industry is a dynamic and multifaceted landscape, teeming with opportunities to revolutionize education through technology. To navigate this complexity, understanding […]

🕑 Reading Time: 24 Minutes