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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.

Workfront

More Tech Services Stats

SaaS businesses face significant losses in the early years (and often an associated cash flow problem)

in 2016, women-led companies received $1.46 billion in investments from venture capitalists. Male-led companies, on the other hand, received $58.2 billion

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

For SaaS companies valued at over $1billion, the median amount of financing raised is $206million

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

Agile projects are twice as likely to succeed as projects run with traditional project management

At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR

If a software company grows at 20% annually, it has a 92% chance of ceasing to exist within a few years

Companies with longer contracts (2+ years) reported the lowest annual unit churn

More Agile Marketing Stats

For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.

Intelligent marketing should at times be thrown out the window by your gut feeling.

Many a small thing has been made large by the right kind of advertising.

Finding new ways, more clever ways to interrupt people doesn’t work.

Content marketing is a commitment, not a campaign.

Originality and unexpectedness are superpowers. Surprisingly, very few brands use them as such. They’re hard to master and far away from a science or anything you can test. That’s probably why you don’t see more truly original and unexpected communication today.

Agile projects are twice as likely to succeed as projects run with traditional project management

The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.

Nothing draws a crowd like a crowd.

Advertising is the ability to sense, interpret… to put the very heart throbs of a business into type, paper and ink.