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Marketers carry a lot on their shoulders. The survey found that marketers continue to stick to more traditional ways of managing their work, like email and status meetings. Perhaps not coincidentally, marketers reported high and even alarming stress levels, work completed past deadlines, and problems proving value.
Workfront
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For SaaS companies valued at over $1billion, the median amount of financing raised is $206million
Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013
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At a 35% CAGR, it takes 10 years for a SaaS company to grow from $5M to $100M in ARR
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Intelligent marketing should at times be thrown out the window by your gut feeling.
Many a small thing has been made large by the right kind of advertising.
Finding new ways, more clever ways to interrupt people doesn’t work.
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Agile projects are twice as likely to succeed as projects run with traditional project management