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Everything is designed. Few things are designed well

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not

Without good design it is easy to miss the point

Design is not just what it looks like and feels like. Design is how it works.

Good design is all about making other designers feel like idiots because that idea wasn’t theirs

Remember it takes a lot of shit, to create a beautiful flower

Marketing without design is lifeless, and design without marketing is mute

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.