Intelligence + Positioning + Inbound

Be the Obvious Choice in Every Search, Shortlist, and Decision.
B2B buyers don’t consider ten options. They evaluate three. We make sure you’re one of them. Every time.
Our Magnetic System is built to make your buyers say, “We Need Them.”
Convert more demos, dominate shortlists and drive sales.
Crack the code on what your buyers actually care about.
Spoiler: It’s not your feature list. It’s their fear of looking stupid for making the wrong call. We run interviews, research, and use buyer simulation to uncover what moves the needle.
Develop positioning that punches above your weight class.
The right words make you look bigger, better, and more trustworthy than the competition. No fluff. Just strategy-backed messaging that hits hard and closes harder.
Bake your brilliance into everything.
From your homepage to your nurture emails to your demo deck—we infuse your assets with magnetic messaging that turns lurkers into leads and leads into signed deals.
Give the AI & search algorithms what they need.
Optimize so you drive ready-to-buy inbound leads through search, AI engines and third-party sites.
We've Made These Tech & SaaS Companies The Indisputable Choice
Compelling narratives, increased visibility, and improved conversion.
Fidato - Cleveland Wealth Management
INSIGHT - Cleveland Consultants
Avalution - Cleveland Consulting
Capturing Attention in a Crowded EdTech SaaS Market
Breaking through saturated categories to win visibility and new partnerships.
  • Refined positioning to differentiate in saturated categories.
  • Increased organic visibility by 60% through SEO + AEO.
  • Boosted demo sign-ups with clearer buyer-driven messaging.
Winning Enterprise SaaS Shortlists & Accelerating Deals
Helping enterprise vendors secure shortlist spots and close faster.
  • Reframed narrative to resonate with executive buyers.
  • Tripled shortlist inclusion in competitive RFPs.
  • Equipped marketing & sales with strategic messaging system.
Standing Out With Proof & Authority for a Data Consultancy
Creating differentiation and credibility to attract high-value clients.
  • Defined a differentiated brand position in a noisy market.
  • Improved rankings for high-value competitive keywords.
  • Increased inbound leads through buyer-centric content.
Converting HealthTech Software Trust Into Growth
Building confidence with buyers to drive adoption and analyst recognition.
  • Created messaging that connected clinicians and executives.
  • Doubled web conversion rates through UX + positioning.
  • Increased analyst mentions + PR visibility.
Our Magnetic System makes you the obvious choice.
Magnetic brands don’t just show up — they dominate shortlists. We combine psychology, positioning, messaging, visibility, and conversion into one system that makes buyers say yes before the first call.
  • Don’t guess what matters — know exactly what triggers action. Uncover the pains, motivations, and decision criteria that actually drive buying.
  • If you look like everyone else, you never make the cut. Carve out a category you can own with a sharp, undeniable position.
  • Scattered messages confuse buyers and stall deals. Create a unified system of stories, proof, and battle cards that persuade across every touchpoint.
  • Being invisible means being eliminated. Ensure you’re discovered — and validated — in AI answers, search, and PR mentions where shortlists are formed.
  • Attention without action is wasted.Turn visits into demos, signups, and deals with buyer-centric site experiences built to convert.
Intelligence, Positioning & Inbound
Be seen. Get on the map.
Accelerate
  • Priority buyer profiling
  • Positioning sprint to define your space
  • Core narrative playbook for sales + marketing
  • AEO + SEO audit for visibility gaps
  • Quick-win recommendations for website clarity
$7k+
1 Month
Win more shortlists.
Scale
Accelerate plus...
  • Expanded buyer intelligence research + competitor insights
  • SEO & AEO optimization to boost visibility
  • Website alignment and conversion strategy
  • Optimized key landing pages for conversions
$18k+
3 Months
Be the default choice.
Dominate
Scale plus...
  • Refreshed website experience & buyer-aligned copy
  • Analyst mentions, PR campaigns, category leadership plays
  • Buyer battle cards for marketing & sales
  • BuyerTwin™ simulations to test messaging
$60k+
6 Months
Ready to dominate the shortlist?
Talk with us.

( Or book a meeting right now )

The Omniscient Buyer Book
Our Founder, Andy Halko, wrote the ultimate playbook for the new reality of AI-Led Buyers.
Your buyers no longer need you to know everything about you. They’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever reach out.They will never again reach your sales process curious.
They'll be confident in what their AI told them about you. And if you haven't optimized to even be part of the answer that AI provides, then you're invisible.
The Omniscient Buyer
Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

Over the last two decades, I’ve worked with dozens of tech and SaaS companies, from scrappy startups to enterprise platforms. And no matter the size, the challenge is almost always the same: they struggle to stand out. They assume they know what buyers want, but their positioning is vague, their messaging is scattered, and they disappear in search results or AI-generated shortlists. Deals are lost before they even know they were being considered.

That’s why we built the Magnetic Shortlist Accelerator. It wasn’t born from theory — it was born from frustration. Too many good companies were getting overlooked because they lacked clarity, consistency, and visibility where it mattered most. I wanted a system that any founder or marketing leader could plug in to fix those gaps quickly and decisively.

This isn’t about “another marketing campaign.” It’s about aligning everything buyers see and feel — from your positioning, to your proof, to your presence in AI engines — so that when a decision is made, you’re already the obvious choice. We combine psychology, messaging, inbound visibility, and conversion into one framework that’s designed to eliminate doubt and make buyers choose you faster.

The truth is, growth doesn’t come from shouting louder. It comes from being magnetic — from pulling buyers toward you with a story and proof that can’t be ignored. That’s what this system does, and it’s why it works.